Hello,
Gaining organic traffic to your company website means high-quality keywords that have a higher score in google analytics and high priority according to keywords analysis and the ability to be found by the right interest user who looking for your services.
And you need to analyze your website metadata as H1, H2, description, alt text, in the "white hat" way.
I've worked on this matter and finished some projects for Udacity the famous online courses website with all the technical audit reports it needed to raise the organic traffic and indicating our objective and KPIs and everything you will need.
analyzed the website and changed the header, descriptions, alt text to be found with the crawls.
after finishing that we may discuss other things like backlinks to your websites that will raise your website ranking, tracking your indexed webpages on Google, and so on.
the tasks list will be:
1- Determine Marketing objective and KPIs
2- analyze and determine the best keywords with the highest score for SEO
3- analyze on-site Metadata as heading H1, H2, description, alt text
4- analyze existing backlinks
5- analyze competitors keywords and backlinks
6- Design or suggest the needed social media designs for your campaign
I think having a small discussion about the project will be a good idea.
waiting to hear from you
best regards,
Rawan Elrocky, SEO, Graphic Designer, and Digital Marketing Specialist