I have extensive experience in market plans, being an MBA and having worked as a management consultant in Singapore / London for over 5 years.
I would first get a detailed picture of the products to launch, then understand the current competitive environment / distribution process. ( Assuming the plan is to launch the products for the Canadian market, do correct me if this is wrong) and advise on the best options possible for being successful.
I would prepare the report in PPT / Word that would be visually appealing based on my experience in preparing reports for various corporate entities.
If this interests you and would like to discuss more please do not hesitate to get in touch via my email or my mobile phone +33 783482057