I have 20 years of experience in marketing and planning, working with companies of all sizes, from Fortune 100 to startups. My experience includes 14 years at Intel in marketing management.
I have written many marketing plans, and I love helping my clients better define their market strategy, position their products, optimize messaging and marketing materials, and develop sales approaches that drive revenue.
For this project, I will produce a professional marketing plan for you. The deliverable will be a professionally-written, custom marketing plan including target customers, market and competitive summary, SWOT (strengths/weaknesses/opportunities/threats), summary of market strategy, and actionable marketing recommendations with metrics (tactical plan).
The marketing plan will include:
• Target market & customer(s), market trends;
• Unique value proposition & benefits.
• Summary & analysis of competition
• Go-to-market positioning: key messages, approach & tactics
• Strategies for driving traffic and leads
• Pricing strategy / sales model
• Marketing strategy: How do you find/create customers? How do you grow the business? What are distribution/deployment channels? How do you communicate with customers?
• Marketing plan: marketing mix, venues, specific marketing deliverables and timeline.
Please let me know if you have any questions about my proposal.
Best,
Joanna Lees