Conduct a market research project consisting of the following:
- Recruit 12 respondents (female shoe buyers / shoppers) for 2 focus group discussions (FGDs) i.e. 6 per group
- Arrange for the FGD facility including AV recording by the facility
- Moderate the FGDs (each discussion lasts 2 hours)
- Administer the incentives to the respondents
- English Qual report on the FGDs in a powerpoint template which we will provide
- Attend briefing(s) on the recruitment & moderation
Recruitment screener and discussion guide will be provided in local language.
Timeline as follows:
Recruitment: 23 Aug to 1 Sep
Moderator Briefing: 29 or 30 Aug
FGDs: 2 Sep
Qual Report: 5 to 7 Sep
Please quote for entire study or for any component you are able to handle (please specify in your application which component is this). The quotation should include the incentives for the respondents, which you can pay out from the deposit for this study. Please also indicate in your application what is the amount to be given out as incentives per person.
Note: PLEASE APPLY ONLY IF YOU ARE LOCATED IN BEIJING ONLY. The FGDs are to be conducted in Beijing, the respondents need to be residing in Beijing and we will need to meet up with you in Beijing for the duration of the study.