Unique logo design for Brazilian lottery company

To design a logo that captures the essence of our company "Rainha do Jogo", focusing on lottery with a mature target audience, we seek a design that balances professionalism with visual appeal, incorporating a distinctive mascot that avoids common clichés. Here is a detailed brief you could send to your designer: --- **Logo Project for "Rainha do Jogo"** Site: [login to view URL] **Overview:** We are seeking an innovative logo for "Rainha do Jogo", a lottery company that prides itself on reliability and tradition. The design should reflect a balance between professionalism and accessibility, appealing to our primary audience of individuals over 40. The goal is to convey trust and solidity, while incorporating playful and unique elements that connect with the universe of lotteries and betting. **Mascot:** The mascot should be a stylized queen, representing wisdom, luck, and the majestic nature of gaming. This mascot will be the focal point of our logo, similar to well-known examples from brands like Pringles, Starbucks, and KFC, but with a more minimalist and sophisticated approach. The queen should have a welcoming yet confident expression, capable of instantly connecting with our audience. **Design Elements:** - **Color Palette:** Use the company's colors (#57013a, #6f1e4f, #ad7273, #c0814d, #eab54a), applying them in a way that creates a harmonious and attractive visual. These colors should be used in both the mascot and the overall logo design, ensuring recognition and visual consistency. - **Lottery Symbols:** Incorporate elements that relate to the lottery world, such as a stylized "bolão caixa". This is a characteristic printed ticket from the Brazilian Lotteries, symbolizing the bet and hope for victory. The representation of this element should be subtle and integrated into the general design, without overwhelming the visuals. - **Typography:** The choice of font should reflect modernity and confidence, ensuring readability and strengthening the brand identity. The font should complement the mascot and visual elements, without competing for attention. **Specific Requirements:** - The design should be clean and minimalist, avoiding excessive details that may complicate reproduction in different formats or sizes. - The logo must be easily recognizable and distinguishable, even at smaller scales, ensuring its applicability across various media, such as digital, print, and merchandise. - Despite the focus on minimalism, the design should not appear generic or overly simplistic. We are looking for a balance between simplicity and unique character. - Instagram Profile Picture Version: An adaptation of the logo suitable for use as an Instagram profile picture is required. This version should maintain the logo's core elements and be easily identifiable at a glance, ensuring brand consistency across social media platforms. **Delivery:** We expect initial proposals to include variations of the logo, color applications, and mockups of how the logo would appear in different contexts (website, marketing materials, products, etc.), including a mockup for the Instagram profile picture. Feedback will be provided based on these proposals for subsequent refinements.