I appreciate your detailed description of your business and your vision for the logo. Given the nature of your business in the wealth management field and your niche in assisting owners/principles of automotive dealerships nearing retirement, it's important to convey trust, expertise, and a sense of legacy planning in your logo.
Here's a concept for your logo:
Logo Concept:
I would suggest incorporating elements that symbolize stability, growth, and financial wisdom. Consider using a stylized, modern tree with roots that represent a strong foundation, growth in branches, and leaves to signify prosperity. The roots could subtly form an "M" shape for "Marathon." The tree can have a timeless and classic look, while the color palette can include deep blues, greens, and gold accents to convey trust, growth, and wealth.
The tagline "Candour. Clarity. Confidence." can be elegantly integrated beneath the logo in a sophisticated font to emphasize the values you bring to your clients.
This concept embodies the modern yet timeless look and feel you're seeking, while also subtly representing your niche and the comprehensive services you offer.
Of course, I'm open to further discussions and adjustments based on your preferences and any additional ideas you might have. Let's work together to create a logo that truly reflects the essence of Marathon Private Wealth. Please let me know your thoughts and any further direction you'd like to explore!