I have a couple of years of experience managing the social media presence of various clients in different industries through different social media platforms such as Facebook, Twitter, Instagram, and Linked In. Depending on the client’s needs, I would make recommendations of which platforms to leverage to reach the end-consumer or market.
Depending on the scope and target market of this project, I would suggest primarily defining who is the end consumer, where do they interact in the web, what do we want them to know about the website and why they should visit it and engage in it, making an ad budget for Facebook, Twitter, and Linked In campaigns if applicable, and finally, defining what the end goal is, whether that’s followers, engagement, or likes?
From a general standpoint and taking into consideration the components of the proposed marketing plan, what is needed without having knowledge of the actual website is: