Mostly we are looking to amend the visual of the site.
I have all new imagery ready.
Take inspration from Neom website.
In terms of functionality , we need to amend the gifting page.
Descriptions and text will remain the same.
We want as little down time as possible.
Collections pages: when I click on a collection a) the page could be more visually pleasing ie placing of products, we have many videos etc b) Is 3 clicks too much to get to a product?
Build a gift' page- to be made more user friendly/visually appealing (look at Neom's). Maybe under 'Gifting' we should have both 'Build a gift' and 'Ready Made Gifts'. Meaning they can choose to make up their own or choose a pre-arranged gift. Should we have the unboxing video on this page too or another one (so people can see what building a gift looks like?
'Shop by Product' option as well as 'Collections'. Ie have a drop down with headings like 'Home' , 'Silk' , Gift ideas' & soon have 'Bath & Body'. Under home have all 'Candles' 'Diffusers & Room Sprays' and under silk have all silk items/sets, and under gift Ideas have all gift sets and silk sets and maybe some bundles (ie room spray and pillowcase (pics not until Monday).
About Page is much more interesting now. Maybe we can also have the newsletter bit a bit more visual ie Say 'Not already part of our community?' and underneath in smaller writing have 'Sign up below & join our gorgeous community of like-minded lifestyle & wellness enthusiasts. Receive tips, tricks and exclusive updates & offers direct to your inbox. What are you waiting for? Join our tribe today.' Change the dull grey colour of the box maybe. We could even have a section before the sign up part (under the video) this of 'Shop the Video' ie shop everything in the unboxing video (see example [login to view URL] )
Contact & Gift Voucher Page could be more engaging? Contact we could definately change the image and even have a bit warmer text ie Need to get in touch? It's easy, give us a call on...' etc And Gift Voucher page- we could add a video of the model opening her jane darcy silk set on the bed? You have access to imagery/video right?
Shop page- are the products ordered in any specific way or should we reorder based on what sells best etc?
Blog Page- can we layout better?
Home page- moments to treasure- the 4 products offered- can we try change the into the woods gift set for the Melissa Riddell Candle. And can it go silk, gift set, silk, candle (so that the 2 silk arent together'
Grey detailing- ie you see this in many places ie the tiles on homepage further down at 'moments to treasure' or 'the about' at the bottom. I think it is a default colour? Can we try a neutral nice colour as I feel this is quite dull?
Homepage- should we have a 'Best Sellers' or 'Must Have's' section to add more depth to the home page (check here out [login to view URL] ) [login to view URL]