DR Fresh logo design

DR Fresh is a fresh produce company that imports and exports a variety of fruit and vegetables all over the world with a direct focus on the Asian market; hence our bright bold thoughts for a colour pallet. Basically the guys want the brand to look and feel really Modern, minimal and contemporary. Bright, bold and fresh colour pallet i.e. Jetstar. PMS 172. We don’t want the colour pallet to be too extensive – we want to keep it really simple with just a couple of colours. Obviously for any additional copy we will use black. Please find attached a copy of some logos that are in line with the look and feel that we are hoping to create for this brand. What we need to ensure is that the colour pallet will work across all different items of collateral. While we are starting off with basic elements such as business cards and boxes we want to ensure that the typography and colour pallet will translate well across product packaging and POS. Initially we would like to see some first round concepts for the logo showing how it would work across: • business cards, • fruit boxes (standard size) • email signatures and stickers to go on the boxes. What we also would like to see is how this would work online as once we get the logo locked in we will then proceed with building the website. Please see below for information that will need to be included along with the logo on the business cards and email signatures Daniel Harris Director 0418676772 124 Spring St Bondi For the box and the stickers we would like to include the URL as a secondary element to the main DR Fresh logo. Sometimes with these things it can be a whole lot easier to talk things through so please give me a call and we can discuss this in a little more detail. I am more than happy to help and I’ve just had surgery so am home and bored with nothing to do!!