Brand video

Story - Sketchy/quirky Scene 1. Alarm clock going off, 6:30 AM Scene 2. Girl staggers into the bathroom and washes her tired face. Scene 3. The girl looks hard in the mirror, looking at wrinkles etc, looking upset, she picks up her skincare product and reads the back, see’s the nasties etc and looking pissed off throws it in the bin. Scene 4 work. - office cubicles, see’s friends looking nice Scene 5. Takes a different route home through some woods and a meadow appears. Scene 6. She see’s a Fox by a prominent full of life Peachtree, all the other trees are weary. Scene 7. The Fox gracefully comes up close to the girl and stares at her in an emphatic way. (Close up of foxes face and girls face here filming reactions). Scene 8. As if nothing happened, we hear the buzzing alarm. The girl wakes up as normal, a little confused and walks again into the bathroom to expect seeing her tired skin, to her surprise she looks radiant and her skin is glowing, on the side in her bathroom is a bottle of Peachy Fox. Vibe/style - quirky, possibly sketchy or stop motion feel, lots of facial expressions. The fox and peach tree needs to look like our logo. In scene 3 when the girl throws the old skincare product into the bin, we need to kind of somehow emphasize a conscious shift, she’s decided to move from cruel, unethical mainstream brands and it’s clearly not benefiting here. Message - mainstream skincare contains nasty ingredients and is made in an unethical way.