As a creative copywriter, I am responsible for producing copy that encourage audiences to buy an idea, product or a service. I perform research, collaborate with marketing staff and get feedback from customers, the public and other peers to produce copy pieces that are professional, refreshing, relevant and interesting.
As a marketing communications & editorial professional in the advertising & promotions, lifestyle & media industry for almost 28 years, my writing ability is honed by years of professional brand experience combined with the marketing expertise, business acumen, creativity, and sound communication skills to address various audiences in the relevant voice.
My scope of work covers business-related copywriting for business proposals, corporate pitch decks, franchise manuals, website contents to marketing communications materials including catalogues, circulars, direct mail, signages, flyers, EDMs, emails, invitations, advertisements, scripts for radio and TV commercials etc.
My work includes project management responsibilities for my clients' marketing campaigns which also include public relations, social media strategy, execution of creatives including web/graphic design and production work.
My clients are from diverse industries including Luxury lifestyle, Insurance, Fashion, F&B, Sports, E-retailers, Insurance, Cleaning, Renovations, Pets, Business Services, Technology, IT, Finance, General Services, Beverages and Property.