Fundraising for fashion

Four step plan. 1. Product Discovery - Research the product and identify which core needs are fulfilled by the product. The first step in developing an impactful marketing plan is clearly understanding the problems your particular product can solve. Not just surface level needs but deep, psychological needs that your products solve. I do this by analyzing the core emotional drivers of your products solution. Here’s an example: When consulting a client in the insurance industry, I craft a marketing plan speaking to a core human emotion of the insurance market. This core need being security, I transformed ideas of buying insurance as a lofty expense, to a smart way to protect ones family in times of crises. 2. Business Discovery - Research the business and develop a brand voice and identity. By uncovering the hidden reason behind your business I craft a narrative that speaks directly to your market. This creates brand equity and brand loyalty. Which transforms your product from a commodity to a premium good. Allowing you to command premium prices for future products. 3. Market Discovery - Research the core market needs, uncover hidden pain points of your market and properly craft a marketing plan that speaks directly to your market. 4. Marketing Plan Development - Bridge the gap between your product and the market by creating a detailed marketing plan that puts your product in front of a targeted market.