Freelancer in bangalore for internet marketing jobber

Descrição do Projeto: Estamos buscando um Coordenador Júnior de Portal Online para se juntar à nossa equipe dinâmica e em crescimento na nossa agência. Esta posição é uma excelente oportunidade para quem deseja ingressar no mundo do marketing digital e ganhar experiência na gestão de um portal online. Se você é criativo, proativo e apaixonado por oferecer as melhores promoções aos consumidores, queremos conhecê-lo! Principais Atividades: 1 - Atualização e Gestão do Portal: (i) Responsável por atualizar e manter o conteúdo do portal atualizado e relevante. (ii) Garantir a qualidade e consistência das campanhas e informaçõ...

I need a top-tier professional who can wear multiple sales hats. You'll...lead generation, and appointment scheduling. Target Market: Your focus will be on companies that specifically require shipping parcels across the world or within the USA. Skill Requirements: - Expertise in CRM systems - Proficiency in email marketing tools - Experience with Sales automation software Your task involves proactively reaching out to potential clients, generating leads and setting up appointments. A successful candidate should be able to navigate the complexities of selling to the specified industries and effectively utilize the various tools provided. This job is ideal for someone with strong sales, communication, and organization skills, ready to take charge of the...

Hi we're starting a digital subscription gifting...platforms like OTTs, music apps, health fitness, news apps etc.. I'm looking for a marketing agency to work on two key areas - social media marketing and SEO. - Social Media Marketing: I'm particularly interested in promoting my brand on Facebook and Instagram, as well as through Google ads. Creativity and an understanding of my target audience are crucial. I want some who has creative ideas for the ads and can design and implement them - Search Engine Optimization (SEO): My primary goal is to improve organic search results for my website. I am looking for a plan from your side with a budget of 1)25K per month Pls give details of how you would distribute it and ...

...with children. Do prefer someone in there USA. The main goals of this campaign are to: - Increase brand awareness: I want to enhance my brand's visibility and recognition among my target demographic. - Drive website traffic: The campaign should lead to a noticeable increase in the number of visitors to my website. - Generate leads: Ultimately, the aim is to convert the increased traffic into leads for my business. This project requires a professional with proven experience in social media marketing, particularly with these platforms. Your approach should be creative, ability to help create good content, data-driven and goal-oriented. The ability to tailor content and engagement strategies to the specified age groups is crucial. Previous experi...

I'm in need of a skilled freelancer to film and edit Instagram reels for my business. The content should be based on business-related themes. If unable to meet up for filming (Salvador, Bahia, Brazil), the freelancer will only have to edit the content, as I can send the videos across. The main objectives of this project are as follows: - Enhance my brand visibility. - Drive interest and consequently traffic to my website. - Engage enthusiastically with my audience. This project will require: - Regular content creation and editing, with a posting schedule of twice a week. - Creative and engaging ideas to attract a broad audience. - Sharp editing skills, and a knack for business-related content. Ideal candidate should have: - Experience ...

...an off-shore talented and motivated Marketing Specialist to join our team. You will be responsible for developing and executing marketing strategies to promote our online English school, increase enrollment, and enhance our online presence. ===================== Responsibilities: Social Media Management: * Create, schedule, and manage posts across various social media platforms (Facebook, Instagram, Twitter, LinkedIn). * Engage with our online community and respond to comments and messages promptly. * Monitor social media trends and adjust strategies accordingly to maximize engagement. Facebook Ads Optimization: * Develop and optimize Facebook ad campaigns to drive traffic and conversions. * Analyze campaign performance and provide actionable insights for ...

I'm looking for a skilled digital marketer to create and manage targeted campaigns on Facebook and Instagram for my brand. Key Responsibilities: - Develop and execute a strategic social media plan that aligns with our brand goals - Create visually appealing and engaging content to promote on Facebook and Instagram - Drive growth in our follower count and increase sales through these platforms Ideal Candidate: - Proficiency in Facebook and Instagram advertising - Demonstrable experience in social media campaign creation - A creative thinker with a keen eye for visually appealing content Looking forward to hearing from qualified candidates.

Welcome to , a website specialized in internet SEO. Our platform works similarly to , but instead of providing results, we offer solutions in the form of stories. Through our research, we believe that it is more effective for a brand to be appreciated and understood by their customers by telling a story that evokes a daily interaction similar to their needs. Our platform caters to people searching for results. Our business model targets companies and professionals from various sectors, offering them the opportunity to list their products or services on our platform to benefit from our storytelling-based SEO concept. Our platform is accessible to those who wish to practice affiliate marketing, with a fixed commission of 50% for products rangi...

I am in need of an experienced videographer to create my reel and help with content generation. The purpose of the video content will mainly be for marketing and brand awareness, targeted towards general consumers. Key Responsibilities: - Help in creating my reel - Assist in generating engaging and compelling content - Create video content that is suitable for marketing and brand awareness The ideal candidate should have: - Proven experience in creating video content for marketing purposes - A strong portfolio of previous work - Excellent film-making and editing skills - Good knowledge of audience engagement techniques If you have experience creating video content for marketing and a passion for ...

I am looking for a creative and talented professional to assist with the creation and editing of PowerPoint presentations for marketing purposes. I anticipate requiring new or updated presentations on a weekly basis. The ideal candidate will have experience in creating eye-catching, professional and client branded and corporate-themed presentations. Key aspects of the project include: - Developing visually appealing presentations with a focus on marketing and sales. Content generally provided. - Ensuring a consistent, professional and corporate theme throughout all decks - Incorporating creativity and talent to make the presentations engaging and effective - Adhering to a pre agreed schedule for the creation and editing of presentations Ideal Sk...

Here is your rare opportunity to make Good Money!!! Do you thrive in a fast-paced environment where your success is directly tied to your effort? Are you passionate about connecting businesses with the power of a stellar website? If so, we want YOU on our team! We're a High Converting Website Design Agency looking for a driven, commission-only sales superstar to join our ranks. In this role, you'll be responsible for: Prospecting and Cold Calling: You'll identify potential clients who need a website refresh or a brand new online presence. Be prepared to make a positive first impression and build rapport over the phone. Understanding Client Needs: You'll have a knack for uncovering a client's vision and translating that into act...

I'm looking for a seasoned web designer to migrate my current Wix store to Shopify. The main focus of the project is to redesign it thoroughly, to make it look more professional and user-friendly. Here's what I'm looking for: Breif attached Current Site - Shoify products have been uploaded - we will only have say 10 total. I dont want it to look like a shopify store - **Layout and Design**: The current design of my Wix store is outdated and not appealing. I need a fresh, modern, and responsive design that fits my brand image. - **Functionality and Features**: I'd like some new functions and features in my Shopify store to enhance customer experience and engagement. Ideas include: - **Social Media Integration**: I want

I have a PDF document that needs to be translated from English to Spanish. The document primarily contains marketing materials, and I'm looking for a skilled translator who can accurately convey the original message in Spanish. Key Requirements: - Translate the content from English to Spanish, maintaining the core marketing message. - Preserve the same format and layout as the original PDF. An exact match is not necessary, but a similar layout is expected. - Prior experience with marketing translation is preferred. Please note: - The document is relatively short, with about 3-4 pages of text. - The translation should be delivered in a timely manner.

...Instagram. Your experience and knowledge about these platforms will be crucial in targeting the right audience and optimizing our campaign. - **Specific Goals**: Our primary goals are to generate leads and conversions, and to drive phone calls. I'm looking for a professional who can create a robust strategy to achieve these objectives. - **Target Audience**: Our target audience is diverse, including individuals looking for used auto parts, auto repair shops and mechanics, car enthusiasts and collectors, as well as junk dealers. You should be able to tailor the campaign's messaging to these different groups effectively. The ideal freelancer for this project would have a strong background in social media marketing, especially o...

I'm in need of a logo designer who can create a modern and innovative logo that successfully combines an icon and text elements . The design must be eye catching and easy to read. The logo will be for all types of marketing including, vehicle identification, yard signs, online platforms such as websites, social media, and digital ads. Key Requirements: - Proven experience in creating combining text and icon-based logos - A portfolio demonstrating ability to design modern and innovative logos - Familiarity with creating designs suitable for online platforms Your design should be able to convey a sense of modernity and innovation while maintaining a professional and sophisticated look.

...marketplace for iOS, Android, and web, tailored for influencers and companies to book and offer advertisement services. It will support popular platforms like Instagram, Snapchat, TikTok, Twitch, etc.. The app will use a coin system as its currency, allowing users to book or offer advertisements. A transaction fee will be implemented for revenue generation. Users should be able to withdraw earned money. 2. Features 1. Influencer and company profiles for booking and offering advertisement services. 2. Support for multiple platforms (Instagram, Snapchat, TikTok, Twitch, etc.) for a wide range of advertising opportunities. 3. Transaction system using a virtual currency 'Coins' along with a transaction fee model. 4. Withdrawal option ...

I'm looking for a talented developer to create a comprehensive video software demo that can showcase our product for marketing purposes. Note: The software is not done yet. So you will have to use reference site as demo. The software demo is Y-Combinator meets Kickstarter for Black-Americans. Key features to display 1. crowdfunding platform, which allows people to raise money for creative projects and people to pledge money to projects 2. entrepreneur matchmaking- which allows entrepreneurs to connect with team members 3. online courses - to educate people on investment and other money-making topics Requirements: - The demo should be user-friendly, with a clear interface that highlights our product's key features and benefits. - The s...

I'm in need of an adept digital marketer with proficiency in social media marketing, email marketing, and SEO. The focus of the project is to enhance my business's marketing efforts targeting B2C market with emphasis on video content. Key Responsibilities/Requirements: - Planning, implementing and monitoring our digital marketing campaigns across various networks like SEO, Email marketing, and Social Media - Expertise in creating engaging video content to improve our brand visibility - Ability to capture and analyze adequate metrics to gauge campaign effectiveness Ideal Skills: - Strong understanding of current online marketing trends - Excellent grasp of social media and website metrics and best practices - Prove...

About Us Rentis is an online platform that facilitates the rental of objects between users. We connect people interested in saving money by renting objects instead of buying, with people who have unused objects and who want to earn extra money. We are a Brazilian startup starting an online platform. Perhaps the scope of the project and all the information are not in the best shape, but we have done our best so far to help anyone developing it. What we need Pages developed in ReactJs according to the Figma project and documentation in Notion, using the best practices in the development market. We accept suggestions for adjustments and improvements to the project. Maybe the Figma project doesn't have the best structure because we're beg...

...experienced marketing professional to assist in improving the clientele and market presence for my HR services business. This enterprise offers specialized services in recruitment and staffing, training and development, as well as HR consulting. The primary clientele targets are small-to-medium businesses and large corporations. Key objectives are: - Revenue Growth: Implement strategies to acquire more clients and subsequently increase revenue. - Market Expansion: Utilize innovative approaches to expand our market presence. - Enhanced Brand Reputation: Apply brand strengthening tactics to enhance our corporate image and reputation. Ideal candidates should be well-versed in business-to-business marketing, with proven expertise in strateg...

I'm looking for an experienced SEO specialist who can assist us in building quality backlinks through link exchanges. We have three websites: an eCommerce site, an email marketing site, and a WooCommerce-related site, all with domain authorities (DA) above 40. Our goal is to build 20 backlinks for our eCommerce analytics website within 7 days. Here’s what we need from you: Identify Potential Websites/Blogs: Find websites or blogs with relevant content to our eCommerce analytics site and a DA above 25. Reach Out for Link Exchanges: Email these websites to propose link exchanges, ensuring the backlinks are relevant and high-quality. Secure 20 Backlinks: Successfully build 20 backlinks for our eCommerce analytics site within the given tim...

I am seeking a skilled freelancer to find popular influencers across multiple social media platforms including Instagram, YouTube, TikTok, Gettr, Truth, Facebook, and Rumble. Requirements: - Experience in social media marketing and influencer outreach. - Ability to categorize influencers by follower count and engagement rate. Main Tasks: - Identify influencers across stated platforms - Categorize them based on follower count and engagement rate Application: Please share examples of your past work related to influencer discovery or social media marketing. Highlight any specifically relevant experience for this project. By recognizing your ability to successfully deliver this project, through past work examples, I can feel confident that my project i...

Please read the content of the requirements - ONLY SPANISH SPEAKER I am seeking an experienced 360 marketing specialist for my social media platforms which include Facebook, Instagram, LinkedIn, and Twitter. The successful candidate will need to be a native Spanish speaker. To sell Point of sale For B2B sells of software Key responsibilities include: - Creating engaging and compelling content that will resonate with my target audience - Designing and implementing a comprehensive social media strategy aimed at driving sales - Creating and designing the Ads - Monitoring and analyzing metrics to ensure the effectiveness of campaigns

Physician looking to move to Middle East. Looking for instructor to tutor medical Arabic. Would like to role play patient-physician communication scenarios. Requirements: - Fluency in Arabic - Physician or Medical Student - Dialects: Shami (From Jordan, Palestine, Syria, or Lebanon) or Khaleeji dialect - Male instructor only - Good internet connection

I'm in need of a graphic designer to assist with an unspecified design project. This is a great opportunity for a creative designer looking for some flexible work. Ideal candidates should have a strong portfolio that showcases their design skills. It's a plus if you have experience with branding, marketing, and informational design. Please provide samples of your work that demonstrate your skills and understanding of design principles. Looking forward to finding the right designer for this project.

I am in need of a proficient Salesforce Marketing Cloud expert, specifically experienced in crafting effective email marketing campaigns, customer journey mapping, and data segmentation. My primary objective is to understand the best practices, which can bolster my current strategies and efficiencies in my business operations. Key Responsibilities: - Assisting me in designing email marketing processes from scratch. - Guiding through Salesforce features, concerning email marketing campaigns, journey mapping, and data segmentation. Ideal Skills: - Extensive knowledge and experience in Salesforce Marketing Cloud. - Proven expertise in email marketing processes and strategies. - Strong knowledge of data segme...

...seeking a talented Instagram marketer with a knack for producing engaging content and stimulating website traffic. This special project targets a scuba-diving audience and features a focus on the following aspects: - Driving substantial traffic from Instagram to my website and increase number of reservation - Ideal skills for this task include a thorough understanding of Instagram algorithms and hashtag strategies, strong creativity in usage of Instagram stories and IGTV, and ideally, knowledge on the subject of scuba diving. - Content to be created is focused on "Scuba diving tips and tricks". Hence, your experience with diving, outdoor or adventure-related content generation will be highly valuable. Essential Experience: - Instagram marketing...

I worked incredibly hard for over a year to bring you a top-notch learning program with Freelancer.com that was never revealed before… It's not just about teaching you everything I know and sharing my journey to the #1 amongst 70 million people; it's also about connecting you with a great community.. Once you complete the program and pass the test, you'll earn an exclusive badge that very few people get.. But.. Also, you get all of the following INCLUDED with NO HIDDEN COST in a YEARLY price of 129 USD: ➡️ Be among the elite few to earn the new IFC badge on your profile so that you can stand out! (Upon successful completion of the test) - Priceless! ➡️ Unlock hours of groundbreaking video content I’ve been working on for months that...

I am looking for a proficient email marketer to help me increase my sales conversions through email campaigns aimed at potential customers. Key Responsibilities: - Develop, execute, and monitor email marketing strategies to increase sales. - Create engaging sales emails that will entice potential customers. - Regularly analyze the performance of the email campaigns and adjust as necessary. Ideal Skills and Experience: - Extensive experience in email marketing, particularly in the area of sales conversion. - Proven track record of successfully increasing sales through email campaigns. - Strong understanding of potential customer behavior and how to target them effectively. - Excellent copywriting skills for creating compelling sales emails. - Pro...

I'm looking for engaging marketing material to promote my newly launched website, www.ukgymrepair.co.uk. The theme I envision for these materials is modern and sleek, aligning with the overall brand identity. Key Deliverables Include: - Poster: Designed to catch the eye and communicate the core message of the gym repair services. - A4 Calendar: A modern and sleek calendar design that will be distributed to potential customers. - Pen Design: A stylish design that can be used as a promotional item. - Sticker Design: This should be small with space for a QR code. It should be attractive and blend well with the other marketing materials. Ideal Skills & Experience: - Experience in designing marketing materials for fitness or re...

...experienced marketer to create a comprehensive email marketing plan for my Sports website. You'll be in charge of not only devising a strategy but implementing it as well. Key Responsibilities: - Develop an email marketing plan that will increase website traffic. - Craft engaging email campaigns that will appeal to our target audience: academy coaches, players and academies. - Utilize Zoho to create and send out the mailers. (Acct is created and list is uploaded) Ideal Skills: - Proficiency in Zoho's email marketing software. - Proven track record of creating successful email marketing campaigns. - Understanding of the sports industry, especially soccer. - Ability to target and tailor content for academy coaches, player...

I'm in need of a digital marketing expert who can develop and execute a strategy focused on increasing my website traffic. The services I require are Search Engine Optimization (SEO) and Social Media Marketing. Key Responsibilities: - Optimize my website to improve its search engine ranking. - Create and manage social media campaigns on Facebook and Instagram to drive traffic to my website. - Develop social media content that resonates with my target audience and encourages them to click through to my website. Ideal Freelancer: - Proven experience in SEO and social media marketing. - Familiarity with Facebook and Instagram advertising platforms. - Strong understanding of lead generation and website traffic driving techniques. - Excellent wr...

We are a international exchange program provider in China. I am looking for an experienced online marketer capable of designing and executing an effective digital strategy for increasing website traffic. Specifically, this campaign should leverage: - Social media platforms - Search engines - Ensuring positive reviews and good program feedback online - website upload, online marketing channel content upload, etc With these tools, the aim should be on capturing the attention of a target audience ranging from 18-44 years of age. The ideal candidate for this project will exhibit proficiency in social media and search engine marketing, online reputation management, and analytics to measure website traffic growth. A keen understanding of ...

I'm starting a new yoga service aimed at beginners. I'm looking for a skilled yoga practitioner who specializes in Hatha yoga to conduct live online classes. Key Requirements: - Expertise in Hatha Yoga: You should be adept at Hatha yoga and have experience teaching it to beginners. - Online Teaching Skills: You'll be required to conduct live online classes, so a good internet connection, clear audio and video, and a good understanding of online teaching platforms are essential. - Patience and Communication: As my target audience are beginners, it's important that you are patient and able to communicate complex ideas in a simple, easy-to-understand manner. Your responsibilities will include: - Planning and conducting live online Ha...

I'm looking for a professional digital marketer who specializes in social media marketing to primarily assist in boosting lead generation for my business. Key responsibilities would include: - Strategizing and executing marketing campaigns targeting Facebook and Instagram users. - Utilizing innovative methods to optimize advertisements or organic posts for lead generation. - Monitoring and analyzing campaign performance. The ideal freelancer for this job will have: - Proven experience in managing successful social media campaigns with a focus on lead generation and brand awareness - Proficient knowledge of social media algorithms and how to leverage them for maximum reach. - A solid understanding of usin...

I'm looking to ...resonates with their needs and challenges. - **Simplicity**: The process for capturing leads should be clear, simple, and not require an overwhelming amount of information from the user. Ideal Freelancer: - **Experience in Landing Page Design**: You should be well-versed in creating landing pages that are optimized for lead generation. - **Understanding of B2B Marketing**: Knowledge of strategies and techniques that are effective in a business-to-business context. - **Copywriting Skills**: Ability to craft compelling copy that will resonate with a business audience. - **UI/UX Design Skills**: An eye for design and experience in creating user-friendly interfaces. If you have experience in creati...

I'm looking for a skilled marketing professional to help promote my latest track across various social media platforms. Key Responsibilities: - Utilize Facebook and Instagram for promoting my song. - Develop and execute cross-platform marketing strategies to engage with all age groups. Desired Strategies: - Focus on organic social media posts to build an authentic connection with my audience. - Collaborate with influencers who align with my music style to extend reach and engagement. Experience and Skills: - Proven track record of successful music marketing campaigns across Facebook and Instagram. - Proficiency in developing effective organic social media strategies. - Demonstrated success in influencer partnerships within the music...

I'm seeking a reliable administrative assistant to help me compile a marketing booklet for general public distribution. Key Points: - The booklet will serve as a marketing tool, so it's crucial that the freelancer has a knack for presenting information in a clear, engaging, and persuasive manner. - As the target audience is the general public, the language used should be clear and accessible to a wide range of readers. - The ideal candidate will have experience in designing both digital and printed materials. - Attention to detail is crucial to ensure the final product is polished and professional. If you have a background in marketing, design, or administrative support and are confident in your ability to p...

...selecting the right candidate.** I am looking for a marketing specialist with a strong understanding of various marketing strategies and the ability to target specific audiences. The goal of the campaign is to increase brand awareness. Ideal skills for this job include: - Flyers creation - Proficiency in social media marketing, email marketing, and influencer marketing. - Experience in creating and executing multi-channel marketing campaigns. - Strong understanding of the target audience of young adults (18-24), working professionals (25-35), and parents (30-45). - Ability to analyze campaign success and adjust strategies as needed to meet the goal of increased brand awareness. Your proposal should outline: - You...

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I need a professional logo designed for my marketing company. I'm open to design ideas, but here are a few specific things I'm looking for: - Creative and unique design that reflects our company's services - Final output should be in various formats for both print and web use Ideal skills: - Experience in logo design - Strong creative design skills - Ability to understand and represent a company's vision through a logo Please provide examples of your previous work in logo design when applying. Thank you. Name of the company is JNL AND LA GROUP - ****we want something simple but want it to stand out and not be like others, and don't want the whole name included. Something more like a symbol but we are open to both*...

This project is for the freelancer "1080Graphics" to do the tasks that we agreed upon Thank you

I am in search of a talented designer who can navigate through a few uncertainties. Unfortunately, I skipped some essential questions, leaving some ambiguity in specific aspects of the project. Your job: - Adaptable enough to handle logo, brochure, or flyer design since the service needed wasn't defined - Skilled at multiple graphic design styles because a specific theme wasn't selected - Able to derive the best decisions for the goals of the project as the purpose wasn't specified Skills & Experience: - Proficient in modern, vintage, and minimalistic design styles - Experience with brand identity, marketing, and informational designs is a plus - Problem-solving ability and creativity to fill in the information gaps This pr...

I'm looking to install a high-speed fiber internet connection for my home. The primary use of this connection will be for streaming and entertainment purposes, so a high-speed connection is crucial for ensuring a smooth and uninterrupted experience. Key requirements: - Installation of a home fiber internet connection with a speed tier of at least 1 Gbps - Optimization for streaming and entertainment purposes Ideal skills and experience for the job: - Proven experience in installing home fiber internet connections - Familiarity with various speed tiers and their implications for different types of internet usage - Ability to optimize internet connections for specific purposes, in this ca...

I am looking for a experience digital marketing specialist for can help manage Facebook and Instagram ads for some of our clients. You will need to have experience in increasing brand awareness and the ability to generate leads, and grow website sales. We are not looking for someone who is still learning, but rather a person who already has the skills and can help bring something to our team. Please mention *SOCIAL* in your bid, and only bid if you are an individual with experience.

I'm looking for a skilled email marketer to create and manage a campaign focused on generating leads. Key Requirements: - Experience in email marketing, specifically in the realm of lead generation - Ability to create engaging and effective email content - Proficiency in data analysis and reporting to optimize campaign performance - Strong understanding of email best practices, including CAN-SPAM and GDPR compliance It's important to note that although I have more than 5,000 contacts in my database, I'm looking for quality over quantity. I'm open to suggestions on how to segment and target this large list to ensure the best possible return on investment in terms of lead generation.

I'm in need of a professional who can verify a large number of ntlworld & blueyonder email leads for the UK. These leads will be used for a marketing campaign. Key requirements for this project include: - Verification of both ntlworld & blueyonder email leads. - Handling a significant volume of leads, exceeding 10,000. - Ensuring high accuracy and valid email addresses. Ideal candidates will have: - Experience in email lead verification. - A track record of managing large lists of email addresses. - Demonstrated success in maintaining high levels of accuracy. - Previous work with ntlworld & blueyonder email leads would be a plus. I'm looking for someone who can efficiently and effectively verify these email l...

I'm looking for a talented marketing expert who can help me expand my brand awareness across a variety of platforms. Key Requirements: - Proficiency in Facebook Business Manager and Ads Manager - Previous experience with TikTok Ads is a must - Experience with Instagram Ads is preferred Main Objective: - The main focus of this project is to increase brand awareness. If you have the right skills and experience to help me achieve this, please get in touch.

I'm looking for a professional with proven experience in improving both physical infrastructure and performance of a broadband internet system. My non-profit organization needs: • Faster internet speeds • Increased bandwidth • Enhanced stability and reliability Improvements in physical infrastructure will entail: • Upgrading network cables • Installing new routers and switches • Expanding our coverage area The ideal consultant should have notable experience in network optimization, cabling, and hardware installation and configuration. A successful bid will show an understanding of the unique needs of non-profit organizations, with a sensible and effective action plan.