Creative writing work jobber

Proposal for publication calendar with copy writing and hashtags. Content feedback meetings. Editing of story format content. Creation of feed pieces (images, reels, videos, carousels) Creation of a TRELLO board to manage the calendar and approve the pieces. Content scheduling and publication. Design and feed proposal (includes color palette, font, tone, emojis). Contribution and content ideas suggestions. Benchmark, investigation of the competition.

I'm looking for a professional graphic designer to create a large, modern and sleek signage campaign for my RV park in Arizona. We have key locations throughout our rural area wher...the area. Everythign is brand new. We also have cabins, tipis, bungalows and homes for rent. - Key amenities include: free wifi, pickleball, jacuzzi, gym. and putting greens. Ideal Skills and Experience: - Prior experience in designing commercial signage - Proficiency with graphic design tools - Understanding of modern design principles - Experience in designing for large formats I'm open to creative suggestions that are in line with my business's target audience. The successful freelancer will help ensure that the sign is eye-catching and effectively communicates the necessary inform...

Proposal for publication calendar with copy writing and hashtags. Content feedback meetings. Editing of story format content. Creation of feed pieces (images, reels, videos, carousels) Creation of a TRELLO board to manage the calendar and approve the pieces. Content scheduling and publication. Design and feed proposal (includes color palette, font, tone, emojis). Contribution and content ideas suggestions.

...Instagram for marketing. - Understanding of Clients demands. - Marketing to attract people all over the world. - use all the strategies that helps to reach the most targeted interested people. The ultimate goal is to establish a strong online presence that resonates with more particular and interested audience and keeps them engaged. This project requires a combination of technical, marketing and creative skills. If this resonates with you, I’d love to hear from you....

...freelancing world. - **Content Type**: I'm looking for educational articles. These could cover topics like freelance productivity, time management, client relationship building, skill enhancement, and so forth. - **Frequency**: You'll be required to produce this content on a weekly basis. Ideally, you should have: - **Proven Experience**: To be considered, you should have a strong portfolio of writing within the freelancing or related industry, particularly in producing educational content. - **Research Skills**: The ability to conduct thorough research and translate complex topics into clear, engaging written content. - **Reliability**: Given the weekly frequency, it's crucial that you're able to consistently deliver high-quality content within the agreed t...

I'm looking for a creative designer who can craft a brand-new logo for my wellness center, Simply Wellness Ltd. Here's an overview of what I need: Main Message: The logo should predominantly convey a feeling of relaxation and well-being, ensuring that our clients feel at ease and peaceful when they see it. Design Preferences: - A combination of both text and symbols in the logo is preferred. The text should be clear and easy to read, while the symbol should be designed to match the soothing theme. - The color palette is open for your creative input. While I've not selected specific colors, I'd like the colors you choose to reflect the feelings of relaxation and well-being. Ideal skills and experience: - Proven experience in logo design, specifically for...

I am seeking a web expert and social media marketer who can help increase my online visibility targeting young adults (18-30). If you have proven experience in attractive web design, SEO best practices and Instagram marketing, this is the job for you. Key Deliverables: - A user-friendly website design with good SEO stru...Experience: - Extensive experience in web design and SEO. - Proven track record in using Instagram for marketing. - Understanding of young adults’ digital behavior, interests and trends. The ultimate goal is not just to create a website, but to establish a strong online presence that resonates with young adults and keeps them engaged. This project requires a combination of technical, marketing and creative skills. If this resonates with you, I’d love...

I'm looking for a talented graphic designer to create a unique graphic design for a men's shirt. This project involves designing a graphic for a casual shirt, ...casual shirt, which will be worn for daily use. Key Requirements: - Design a unique, engaging graphic suitable for a men's shirt. - The design should be casual in style, suitable for daily wear. - The design should be modern, appealing to the wearer and onlookers. - Experience in graphic design for apparel or fashion industry is a plus. The ideal freelancer for this project should have a creative eye and be able to translate the casual, modern style into an engaging, original graphic design. Experience in designing graphics for apparel or fashion industry is a big plus. Please attach your portfolio or pr...

I am currently conducting research aimed at analyzing the potential of the Internet of Thin...chains, specifically in lithium-ion battery manufacturing - Familiarity with PLC & SCADA, Edge Computing, wireless sensors and gateways - Strong research writing skills to aid in the comprehensive explanation of findings - Knowledge of MATLAB and Statistical Analysis tools would be an advantage. Your contribution could profoundly impact the efficiency and resilience of lithium-ion battery supply chains. Your work will not only provide immediate value to this research project, but could also shape the future, environmentally-friendly energy solutions. The candidate must have a research mind and familiar with AI-ML and academia reserach writing. I am doing a research and h...

I'm looking for a creative web developer to build a sleek and professional 1-5 page informational website. Key Project Requirements: - The website should be informational-based, with engaging content to provide visitors with a comprehensive understanding of the services and solutions offered. - A contact form should be integrated, allowing users to easily get in touch with me. Key Skills & Experience: - Proven experience in web design and development, with a strong portfolio of successful informational websites. - Experience in creating user-friendly contact forms, ensuring seamless communication with potential clients. - Strong understanding of contemporary design principles and trends. Please provide examples of previous projects similar to this and outline your appro...

I'm looking for a talented poster designer to create a bold and colorful poster for an upcoming event I'm hosting. Key Requirements: - The primary purpose of the poster is to advertise an event. - The target audience for the poster is primarily professionals and bu...should have a bold and colorful aesthetic that captures attention. - It should be professional and eye-catching, suitable for a corporate audience. Ideal Skills and Experience: - Proven experience in creating event posters, particularly for a professional audience. - Strong graphic design skills, with a keen eye for color and composition. - Ability to work within brand guidelines to maintain a cohesive look and feel. I'm excited to see your creative ideas and how they can be translated into a c...

*Notes: this project is a continuation of the overall project as described in the job description and contract for Project 01. Same rules and guidelines apply: https://www.freelancer.com/projects/video-editing/Creative-Talented-VIDEO-EDITOR-Needed/details Total Per Project: $140 (50% off this 5th project, oriignal $280.00) 1/3 - Deposit 40%: $56.00

I'm seeking a creative professional who can design a sleek and engaging flyer on Canva. The flyer's main goal is to promote an Internet Starter Kit I offer, targeting potential customers. This kit boasts some key features and benefits, including high-speed internet, easy setup, affordable pricing, and an optional cable TV inclusion. The ideal freelancer for this project should have a keen eye for design, with experience in creating promotional materials. Familiarity with Canva is a plus, as this is the platform I prefer to use. The flyer should be visually appealing, informative, and persuasive, encouraging viewers to consider purchasing the Internet Starter Kit. Key skills and experience required include: - Graphic design, particularly in the creation of promotional m...

I'm looking for a talented designer to create a visually appealing presentation, portfolio or catalogue. The primary goal of this project is to showcase products and services in a compelling way. I put no restrictions on the theme or color scheme, so I'm open to your suggestions and creative inputs. This project will involve creating an engaging design that is both aesthetically pleasing and functional. The content will mainly consist of images and descriptions of products and services. I'm looking for a designer who can create a sleek, modern design that is both informative and visually appealing. You need to use the attached file and info provided there. Just need to redisign. Also need to remove all watermarks from original files or find new free pictures and ...

I'm looking for a talented designer to create a modern, visually appealing logo for my business. Key Requirements: - Modern Style: The logo should embody a modern aesthetic, reflecting the contemporary nature of my business. - Creative Interpretation: While I do not have a set image or symbol in mind, I'm open to the creative interpretation of the designer.

...'Services' page should include details about the different services I offer. It should be designed and written in a way that is engaging and informative to potential clients. - The 'Industries' page will cover the sectors I work in. This page should be done in a similar style and quality to the Services page. Ideal Skills: - Web design and development experience, particularly with content creation. - A good understanding of how to structure and present information on a website. - Excellent writing skills to create compelling, accurate and engaging content. - The ability to work with an existing website design and maintain its aesthetic and user experience....

I'm in need of a Telegram bot that can send notifications. I am open to your suggestions on how best to configure the bot, including how often notifications should be sent and the types of notifications it should send. Key Requirements: - Creation of a Telegram bot that can send notifications. Ideal Skills: - Proficiency in...Telegram bot that can send notifications. I am open to your suggestions on how best to configure the bot, including how often notifications should be sent and the types of notifications it should send. Key Requirements: - Creation of a Telegram bot that can send notifications. Ideal Skills: - Proficiency in developing Telegram bots. - Experience in bot configurations for sending notifications. - Creative suggestions on how to make the bot efficient and...

I am seeking a skilled illustrator capable of creating modern and edgy designs. This art will be used for merchandise for a yearly golf tournament, adding an exciting twist to our branding. Ideal Skills: - Proficient in illustration design - Experience with merchandise design - Ability to interpret and implement modern and...to our branding. Ideal Skills: - Proficient in illustration design - Experience with merchandise design - Ability to interpret and implement modern and edgy styles Project Requirements: - Create original illustration designs - Designs must align with a modern and edgy aesthetic - Artwork needs to incorporate golfing elements and be suitable for various merchandise Looking forward to seeing creative design proposals reflecting our unique and exciting golf t...

I'm seeking a creative and experienced designer to create a minimalistic logo for my candle company. Key Points: - The logo should be minimalistic in style, capturing the essence of my brand. - It should be adaptable for various uses, from packaging to online presence. - It should mimic a Mandalorian helmet and integrate a lit candle wick or other feature resembling a candle - It should include the text "The Candalorian" - Black and white Ideal Freelancer: - Experience in logo design - Strong portfolio showcasing minimalistic styles - Understanding of brand representation in design

I'm seeking a landscaping designer with a keen eye for modern aesthetics capable of conceptualizing and creating a unique and functional outdoor space. Key Requirements: - Understanding of modern design principles: You should be well-versed in the principles of modern landscaping design and able to translate them into creative solutions. - Create a 2d design to visualize elements that we want built into our property (including: interlock, pool, fence, shed, flower beds, hot tub, suna, fire pit) Ideal candidates should have a portfolio of previous landscaping visuals completed for clients. Note no 3d design is required or needed. Measurements and photos will be provided for all the elements. Ultimately we're looking for someone who can help us visualize the space and...

I'm looking for a seasoned professional to take my color-corrected film and elevate it through precise and dynamic color grading. The aim is to achieve an overall warm and vibrant mood, which will be showcased in cinema format. Key Responsibilities: - Enhance overall co...need someone who has: - Proven experience in film color grading, with a strong portfolio to demonstrate their skills. - Proficiency in color grading software, such as DaVinci Resolve. - A good understanding of different color grading techniques and how they can be used to evoke specific moods. - Prior experience in grading films for cinematic projection would be a great advantage. If you're a creative individual who can deliver high-quality results and bring a warm, vibrant atmosphere to my film, I'...

I'm in need of a creative and skilled developer to help me create an engaging platform for language translation between French, Algerian dialect, and vice versa. The goal is to enrich users' vocabulary. My primary requirements for this platform include: - A user-friendly search function that allows users to look up words in both languages. - A feature that enables users to record their pronunciation of words for feedback and improvement purposes. In terms of design, I envision the platform to follow a zoo and animal theme, presenting a fun, vibrant, and engaging visual experience for users. Ideal candidates for this project should have experience in: - Building interactive and engaging platforms - Integrating search functions - Implementing audio recording features Pl...

...possibilities. Feel free to surprise me with your creative instincts. Planners First™ ( add trademark) The color scheme for the logo isn't a limitation; I'd like to see what colors you think best reflect the ethos of my brand. The logo should encompass 3 important principles: - Professionalism: The design should be sleek and refined. - Creativity: Put on your creative hat to achieve a unique, standout design. - Simplicity: The logo should be easy to perceive and understand. Ideal Skills: • Excellent graphic design skills • Knowledge of latest logo design trends • Creativity and innovative thinking • Prior experience in logo designing Bring on board your innovative design skills to create a logo reflecting a professional yet cr...

As a passionate musician, I am looking for a skilled and creative craftsperson to design a custom-made, sturdy metal capo for my acoustic guitar. I would be delighted if the capo had a unique design that is badass to reflect my personality like skeleton or some kind of animal you can take inspiration from shark shape capo, but design must be unique and eye-catching and style — a reflection of my passion for music. Key Project Details: - Use of metal as the main material; crafting it to a professional level is essential. - A design that would be a perfect fit for acoustic music — tailored to suit the specific tuning and playing style. - A badass design or pattern that is unique — this will require creativity. Ideal Candidacy Skills: - Extensive experience in metal...

I am seeking a knowledgeable writer to compile an informative guide to self-funded insurance, geared towards aiding Human Resources. The guide should cover the following: - Understanding self-funding: detailing the what, why, and how of self-funding. A clear explanation for beginners is desired. - Implementing and administrating a self-funded plan: st...instructions on getting and managing such a plan in an organization. The information should be presented through clear, accessible written content, as well as visually engaging infographics and real-life case studies. An ideal candidate would have experience in the insurance industry, particularly with self-funded plans, and in creating easy-to-understand guides or materials. Strong research, writing, and graphic design skills are al...

I have a rough idea for a levitating light product, but I need a talented designer and ...will serve as an innovative lighting solution and should have the following key features: - Customizable colors and patterns: The product should have the capability to change colors and patterns to suit different moods and environments. - Levitating functionality: The core feature of the product is its levitating design which should be aesthetically pleasing and functional. I'm looking for a creative professional who has experience in product design and development, particularly in the lighting industry. The ideal candidate should be able to take an initial concept and turn it into a visually striking and technically feasible product. Experience in creating levitating products would b...

As a real estate investment professional, I'm seeking a skilled communicator to tactfully reach out to pre-foreclosure property owners and distressed property owners. The ...their current circumstances but also propose potential alternatives to foreclosure. Desired outcomes: - Collect data about the owners' current financial status and property specifics. - Determine if the owner is open to exploring unconventional financing solutions. - Encourage follow-up discussions to further delve into these options. You should be knowledgeable about foreclosure processes and creative financial solutions such as lease purchase agreements and title sales. Mastery of persuasive communication, excellent negotiation skills, and experience in real estate would make you an ideal candida...

I'm in need of a creative designer who can craft a vibrant and appealing combination logo for my meat shop. The design should incorporate: - TEXT IS FINE with name "Village Meat House" - Warm color scheme (reds, oranges, yellows -MANDATORY) to make the logo feel inviting and appetizing. The ideal candidate should have: - A proven track record in designing combination logos. - Strong understanding of color psychology and how it can be applied to branding. - Experience in creating abstract icons and symbols. - Ability to take abstract ideas (like representing different meat types) and translate them into visually engaging designs. Sample pic attached. as per attached image. 2. top portion will be red. portion will be yellow. you can try with orange color also. 4...

...Key Requirements: - The first logo will represent an advertising agency called AD ADDICT COMMUNICATION. This logo should be designed to be text-based, but with a creative touch. - The second logo is for an online classified ad portal known as POST YOUR This one should also be text-based and visually engaging. Specifics: - Both logos are to be in pastel shades, so the ability to work with this color palette is essential. - You won't need to incorporate an emblem or a specific symbol subtly within the text for either logo. Ideal Freelancer: - A skilled and experienced logo designer with a strong portfolio showcasing previous work, particularly in text-based logos. - A strong understanding of the use of pastel shades to create attractive, appealing designs. - T...

Need these into a PNG file without the writing through the middle

I'm in need of a professional video editor to polish my YouTube content, which primarily focuses on photography training and travel tips. Key requirements include: - Ed...training and travel tips. Key requirements include: - Editing my video footage and creating a professional looking youtube video that can be uploaded after my approval. - Ability to edit travel footage, keeping it engaging yet educational Potential candidates should ideally possess: - Strong video editing skills with experience Youtube video creation - Working with deadlines - Innovative and creative editing techniques to keep viewers engaged while learning - Excellent attention to detail ensuring the highest quality content is delivered. Looking forward to creating captivating Youtube educational co...

I'm in need of a creative, modern logo design for my Food and Beverage business. While I'm open to experimenting with the color scheme, the design should be able to capture the vibrant and dynamic nature of the industry. Skills and Experience: - Proven experience in logo designing - A portfolio showcasing previous creative and modern designs will be preferred - Familiarity with the Food and Beverage sector is a plus. Deliverables: - A creative, modern logo - All source files and full rights to the logo.

...simple, yet engaging 4-page booklet A5 size. This booklet will be used as an Instruction Manual for professional tradespeople, on how to work with hand tools. - The booklet will follow a cartoonish style, making the content both informative and visually appealing. - The primary aim is to help professional tradespeople understand the best practices on using these tools in their day-to-day work. The ideal freelancer for this project would have a good understanding of: - Graphic Design and Illustration - Prior experience in creating instructional materials - A knack for simplifying complex information into clear and engaging visuals If you are a creative artist and have experience in creating instructional materials, I would love to hear from you. Additional exp...

I'm an entertainment-focused YouTuber with a subscriber base currently in the 1,000 - 3,000 range. My primary goal is to significantly grow my channel to 100k subscribers. Key Responsibilities: - Increase...audience engagement through compelling content creation The ideal freelancer for this project should have: - Proven experience in growing YouTube channels - Strong knowledge about entertainment content's appeal on YouTube - Expertise in video SEO and Google adword - Creative and engaging content creation skills - Strong analytics capabilities to track performance and adjust strategy accordingly If you're a growth specialist with a passion for entertainment and a track record of success on YouTube, I'd love to hear from you. Let's work together ...

I'm looking for a talented clothing designer to assist with creating designs for both men and women Key project details: - Clothing Type: The focus is on creating stylish, comfortable clothing. - Design Style: The designs should be in solid colors, Images, creating a...details: - Clothing Type: The focus is on creating stylish, comfortable clothing. - Design Style: The designs should be in solid colors, Images, creating a sleek, minimalist aesthetic. Skills & Experience: - Experience in fashion, particularly casual wear. - Strong understanding of colour theory. - Ability to work based on a brief and deliver creative, unique designs. Creativity and a keen eye for detail are crucial in this job setting. Please provide a portfolio or examples of prior work...

More details: Is this project for business or personal use? Personal What information should successful freelancers include in their application? Detailed project proposals How soon do you need your project completed? ASAP

I'm looking to create a brief, engaging video that showcases my company's brand in a humorous light. Key Details: - Leng...freelancer will need to have a strong command of video production and editing. It's crucial that the video is concise, engaging, and of high quality. - Humor: They should have a good sense of humor and a knack for creating content that resonates with a broad audience. - Branding: Experience in creating content that helps to build brand recognition will be highly valued. Looking forward to seeing your creative proposals. The name of our company is PharmaRegs. We are a pharmaceutical regulatory compliance company. When we answer the phone, prospective customers think that they are calling the wrong establishment. PharmaRegs sounds exactly like &...

I need a creative logo that combines textual elements with an icon. The logo should primarily be designed for use on my website. Key requirements: - Design should combine text and icon in an engaging and creative manner - Logo should primarily be optimized for web use - The overall feel of the logo should convey creativity. Ideal skills for this project: - Proficiency in graphic design - A keen understanding of branding and logo design - Experience in creating web-optimized logos - A creative approach to design, with the ability to convey a specific message through visual elements. If you have a good eye for clean, creative design and can deliver a high-quality, web-optimized logo, I'd love to see your portfolio and hear about your approach to this p...

...Covers The Opportunity: Are you fun, flexible and overflowing with inspiration? CSB Academy Publishing House is looking for a creative designer to Join us; if you have an eye for beauty and a commitment to crafting exceptional designs, you are the right person for us. At CSB, we understand that graphic design is much more than just a job. It's a way of life. We are looking for someone who is always hungry to learn new tools and skills to create the best designs. If you thrive on researching and crafting incredible images, apply now to surround yourself with inspiring people and designs every day. We are looking for a star Graphic Designer. You’ll get to work on designing various fiction and nonfiction book designs. Job Description: • Create stunning ...

I have a small application that works on android, that i have created using Android studio, and i need to add an option to choose which screen to open the application I already have a drawer in place and i need to add switch to another screen if dual screen if available

As someone with a collection of 10-50 jewelry pieces in need of expert photography, I am currently on the lookout for a professional with a background in product photography, specifically jewelry. Photo...collection of 10-50 jewelry pieces in need of expert photography, I am currently on the lookout for a professional with a background in product photography, specifically jewelry. Photos will be used in social media, I rather want informal photos. Scope of Work: - Taking high-quality images of a range of jewelry items - Ensuring the uniqueness and details of each piece manifested through images Ideal Skills: - Proven experience in product photography - Strong portfolio in jewelry photography specifically - Keen attention to detail - Creative and able to capture the essen...

I'm in need of an engaging and creative blog writer to produce content for my graphic design blog. Your responsibilities: - Produce 2 high-quality and engaging blog posts per week. - Maintain a consistent tone that entertains and inspires the readers. - Deliver each blog post in fluent English. Ideal skills and experience: - Proven experience in writing for graphic design or related topics. - Excellent grasp of English language. - A creative flair to engage and inspire readers. - Experience in creating SEO-friendly content.

Hello, I’m looking for a logo for a bbq catering company. The Company is called “Grill & Chill” and the slogan is “We Grill so you can Chill”. I’m from Greek Cypriot heritage so would like to incorporate that in the logo but it’s not limited to that, something which represents Greek Cypriot culture, vine leaves, fig trees etc I'm looking for a skilled and creative designer to develop a logo that embodies our brand and conveys a sense of professionalism, creativity, and energy. Key Requirements: - Brand Recognition: The logo should establish our brand identity effectively. - Professional Appearance: It should reflect the seriousness and trustworthiness of our business. - Unique Design: We're looking for a design that stan...

I'm seeking a skilled graphic designer to create visually appealing promotional materials for an event in Barcelona on June 22nd. The materials will be utilized across Facebook, Instagram, ...design to suit different platforms like Facebook, Instagram, and the event webpage. - Interactive Elements: Incorporating interactive elements such as animations and image galleries for the website is essential. Ideal Skills: - Proficiency in Adobe Creative Suite or similar software. - Proven experience in graphic design, particularly for events and social media. - Understanding of web design and interactive elements. Please include examples of your previous similar works in your proposal. The successful candidate will have the opportunity to work on future projects if this collab...

I'm seeking a skilled content writer with a strong grasp on various technology topics. The main objective is to create high-quality, informative content with the aim of educating the general public. Your responsibilities will include: - Craft...informative content with the aim of educating the general public. Your responsibilities will include: - Crafting original content primarily revolving around technology - Ensuring the content is presented in an engaging and educational manner - Adhering to a style that is accessible to the general public, free from overly-technical jargon Ideal Skills: - Strong research skills - Proven experience in writing for general audiences - A background in technology or a strong understanding of technological concepts - Ability to simplify compl...

For school education videos, I'm seeking an experienced and creative cartoon animator to breathe life into my vision. Project Scope: - I have the characters, only animating cartoon characters is required - Creating less than 1 minute worth of animation - Utilizing a 2D animation style, use Adobe Aftereffects. Ideal Candidate: - A seasoned artist with a portfolio that showcases their mastery in 2D animation. - Outstanding in character creation and environmental design. - Ability to adhere to deadlines and work well under pressure. - Open to collaboration and feedback.

...can develop a top-notch Cover page specifically tailored for senior executives. The tool should be dynamic, easy to use, and visually engaging to cater to this demanding audience. Key Features: - Template Selection: The ability to choose from a range of creative and visually appealing templates is crucial. These templates should be uniquely suited for senior executives, showcasing their experience and skills in the best light. Ideal Skills: - Prior experience with CV/resume builder tools - Strong sense of design, especially in a creative context - Understanding of the needs and expectations of senior professionals - User experience design to ensure the tool is intuitive and easy to use Experience in designing for high-level professionals would be a significant advantag...

I'm looking for a skilled and creative architect to render an architectural project from the inside-outside. The piece is part of a luxury project, so a keen eye for detail and understanding of high-end aesthetics is essential. Key Requirements: - Rendering of a Residential Property: I need a visual representation of a luxurious residential property. - Architectural Style: I'm particularly interested in a modern touch but open to other contemporary styles. - Detailed Focus Areas: The rendering should emphasize the Living Room, Kitchen, Bedroom, and the exterior of the property. Ideal Skills and Experience: - Previous experience in rendering luxury residential properties - Special view in exterior. - Strong understanding of modern and contemporary architectural styles. -...

I'm looking for a freelancer who can assist me with an unspecified test project.

I'm in need of a talented graphic designer to create professional and clean style thumbnails for multiple client podcasts to join our team. IMPORTANT: ONLY enter the contest if you're interested in ongoing work (3-7 thumbnails per week) that you can turn around in 24 hours on weekdays. You would be assigned clients and produce their thumbnails weekly at a rate of $15 per thumbnail. Contest Details: - Pretend you're looking to win this client over with your designs. You must create something that would make them want to say, "I want YOU to create my thumbnails from now on." -----> Research their channel, and create a thumbnail for this episode: - Create the copy and design for your thumbnail based on what