A/B Testing for Travel portal Scenario (R/Python coding)

We launched a new "Virtual Reality tour" feature/product for some properties on our platform on Jan 1st, 2019. We need to determine whether this feature is successful and make recommendations on whether we should invest in Virtual Reality feature for all the properties on HomeAway. Our expectation is to see a presentation that shows your approach to the data and problem at hand along with your insights and recommendations.

Using the data provided in the tabs "Data" and "Property Information"

1. What metrics would you consider to measure the success/failure of the feature?

2. Conduct an analysis to determine if the feature is having a positive impact on the performance of the properties.

3. What is the revenue impact to HomeAway of virtual reality feature? (Assuming the company gets 10% commission for every booking that happens on our platform)

4. Should we invest in the feature or not? What would be your recommendation?

5. What other data points do you think will be useful for the analysis and recommendations?

Glossary of the field names in the data and product

Virtual Reality Tour demo video : [login to view URL]

Premier_Partner_Badge = [login to view URL]

Instant_Booking_Enabled = [login to view URL]

Virtual Reality launched? = whether the virtual reality is launched for that particular property

Property page Views = Number of visits on the property page.

Maximum Occupancy= Maximum number of adults that can stay in the property

Instructions:

Bring your presentation on your machine (PC or Mac) or if you prefer, bring it on a jump drive in .pptx format and we'll have a Windows PC available, ready to present.

A/B Testing Presentasjoner Dataforskning Python Statistikk

Prosjekt-ID: #33614008

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