- Collaborate with team and the other creative teams to understand strategic changes and their impact on an app’s conversion and performance (organic and paid) on both iOS and Android platforms.
- Define KPIs for campaigns and develop marketing plans accordingly.
- Manage and optimize marketing campaigns and run initiatives end-to-end on all performance channels.
- Work closely with 3rd parties such as Facebook, Google, Adjust, Unity ads and the other ad networks.
- Continuously A/B test and deliver new approaches based on the results.
- Identify key growth opportunities by crunching numbers and analyzing performance.
- Propose and implement successful optimization strategies and solutions based on data.
- Working with data sets and deduce actionable insights and deeply understand our app users, what makes them keep using our products, what drives churn.
- Daily, weekly, and quarterly reporting.
- Identify key growth opportunities by crunching numbers and analyzing performance.