Arpit A.

I am good at designing campaigns and creating a holistic marketing strategy. I have done MBA in ‘Marketing’ stream from one of the top 10 B-Schools in India. Following are my achievements at national level: • Runners up of ‘Mercur’, a national level simulation inter B-Schools marketing competition organised by IIM Indore • Runners up of ‘Marketing World Cup’, a national level inter B-School marketing competition organised by IMT Ghaziabad 2013 o 1st Place in ‘Masquerade’, an online e-Commerce simulation game o 1st Place in ‘Rugs to Riches’, a marketing strategy competition • Winner of ‘The World Cafe’, an intra-college B-Plan Competition organized by IMT Ghaziabad, 2013 • First place in ‘The Intellectual Affair’, a national level Consulting Competition organised by IIM Ranchi, 2013 • Won 1st place in ‘Wishlist’, a national level Promo-Video making Competition organised by SPJAIN, 2012 • Runners up in ‘Conquest’, a national level HR event organised by IMT Ghaziabad, 2012 • First Place in ‘Dart-em-up’, an intra-college Ad making competition organised by IMT Ghaziabad, 2012 • Won ‘Ascension’, an intra-college Business event organised by IMT Ghaziabad, 2012 • Received ‘Star of the Learners Group’ Award for being the topper of the batch during the Initial Learning Program (ILP) in TCS (May, 2010) • Received ‘On the Spot Award’ two times for solving client critical issues (November, 2010 and August, 2011) • Received ‘Special Initiative Award’ during the ‘Road Safety Week’ organized by TCS (February 2012) • Appreciated two times for hardwork, dedication, commitment and quick learning abilities via TCS Gems (2010 and 2012) I interned in Emami and the project details are mentioned below: Project Brief: • Work details required a complete understanding of the product portfolio, thorough idea of the current model of distribution for Emami and its competitors, check the visibility of the product in the shelf and cover the market with the sales officer in order to interact with the retailers • Understand consumer behaviour and monitor the sales of the promotional van operating in 4 villages near Kanpur Objectives: • Competitive analysis of Distribution Channel • To interact with consumers and understand reasons for not buying NRXT • To understand the BTL Activities & Promotion being undertaken with respect to competitors • To monitor and measure the BTL Activities Deliverables: • Comparative study of the distribution model • ‘Product Visibility’ report based on shelf placement of the product in the retail outlets with respect to competitors • Provide insights and suggest improvements based on the interaction with the consumers • Report on the effectiveness of the BTL activities in the rural areas and give recommendations • Comprehensive study of the market demand for the new product launched in Kanpur area