Design a bottle label
- Status: Closed
- Premie: $220
- Mottatte bidrag: 46
- Vinner: talijagat
Konkurransesammendrag
About
Birds & Bees Wines and Spirits is an award-winning distillery located in Alberta, Canada established in 2005. Producing a range distilled premium spirits including vodka, whiskey, gin, rye, rum, spiced rum. This is what OUR identity is, what we are known for – high-end, distinguished, proud, unique, estate quality.
Objective
Birds & Bees Wines and Spirits is looking to design a new label for its high end premium line of spirits. We need a label designed for each spirit product. The high-end brand is called "Victor" Signature. Each of the spirt in this category will be under the Victor Signature line.This is Birds & Bees Wines and Spirits flagship, its signature. Therefore, the names, labels and bottles must reflect that premium/high-end brand.
Target Audience
1. Vanessa – 33 year-old female, single, digital communications manager – Fiery, uncompromising and breaks all the rules
2. Heather – 56-year-old female, married, senior human resource manager – driven, creative, peer leader, still setting trends, entertains and likes quality products
3. Steve – 45-year-old male, married, managing partner of small business – progressive, well-traveled, surrounds himself with finer things in life, proud
Details
Objective is for labels to be simple, not busy, easy to read, no design clutter, and must stand out amongst competitors…yet classy, refined, speaks of high quality.
Bottle styles. Design for a round shoulder bottle, called Prestige, (See attached samples without labels).
Prestige bottle: Whisky, Vodka, Gin, Rum, Rye and Spiced Rum
Labels: Labels can be one or two pieces on front of bottle. One-piece such as the Goodridge & Williams or two pieces/split like the Brown Rye Whiskey, see attached G&W and Brown label samples.
Details to be included on label
Suggested front
Brand name: “Victor”
Established 2005
Birds & Bees logo (front or back options - see Brown example)
750ml
Suggested back
Brosseau, Alberta, Canada
Product of Canada and Produit Du Canada
100% Alberta
URL: Birds&BeesWinesandSpirits.com
Bar Code
Want to see multiple designs that can be applied across each of the products, vodka, whiskey, gin, rye, rum, spiced rum, with just the name of the product changing. Come up with multiple concepts for the Victor Signature label design. Selected design wins.
Attachements
1. Birds & Bees logo
2. Brown Rye Whiskey sample - split label
3. Goodridge & Williams - single label
4. Prestige Bottle
Anbefalte ferdigheter
Arbeidsgivers tilbakemelding
“Beni is great to work with. Designs provided hit the mark against details provided. Looking forward to working with Beni again.”
ChainShane, Canada.
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