Create Package Design for Spice Brand

• Status: Closed
• Premie: $150
• Mottatte bidrag: 10
• Vinner: bigeldesign

Winner

Konkurransesammendrag

We're going to launch an Indian spice brand here in the USA. Rather than use the design they use in India, we would like to have a package design that is appropriate for the USA.

The attached graphic of a bottle of turmeric is the original design. It feels cluttered to me.

1. The brand: LRM Organic™. The product: 100% Organic Cold-Ground Turmeric Powder. The front of the label should include this information. You can go to Amazon.com to look at other turmeric powder packaging.

2. The label should be 34 cm length x 6 cm height. It will wrap around a clear plastic bottle with a black plastic lid.

3. We will sell this product online at Amazon.com, where the web pages have a white background. Therefore we cannot use a white background on the label. The label should stand out against a white background (without being ostentatious). The fonts should be easy to read.

4. Because there are many false positives when people search on Amazon, the phrase "Turmeric Powder" should be easy to read at a glance. These should probably be the words with the largest font.

5. The attached USDA organic logo should appear on the label.

6. Use the leaf motif in the attached logo of LRM Organic. It is not necessary to use LRM Organic's original font or the word "Spices".

7. This text should appear on the label. As one views the bottle, it will be located to the left of the words that identify the brand and product. It may or may not be partially visible from the front:
"Benefits of Cold Grinding
We use specialized equipment to lower the temperature of our spices during the grinding process. Cold grinding prevents thermal damage, ensuring that LRM Organic spices retain a far higher percentage of the volatile oils that give them their flavor and aroma.
Cold grinding shatters spices rather than tearing or shredding them. This results in finer, more consistent particle size.
Studies show that cold-ground spices contain much higher levels of beneficial substances such as antioxidants, flavonoids and polyphenols."

8. This text should also appear on the label (on the section that wraps around the back of the bottle):
LRM Spices Pvt. Ltd.
Distributed in the USA exclusively by
Spice Route Imports LLC
46 W 83rd St, Suite 7G
NY NY 10024
415-506-8022
www.spicerouteimports.com
info@spicerouteimports.com
Certified USDA Organic by SGS India Pvt. Ltd.
Accreditation No. NPOP/NAB/009

10. Be sure there is plenty of contrast between the label background and the words. "Turmeric Powder" should be in larger font than any of the other words. Preferably all caps.

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