Prakrati M.

Search Engine Optimization • Competitor tracking and analysis • On – page Optimization & Off – Page Optimization • Analyze site performance through Google Analytics and Webmaster • Site analysis through various tools for page speed, broken links etc using Page Speed tool, SEO Quake etc. • 301 redirecting, robot.txt, xml sitemap generator and submission in webmaster tools. Search Engine Marketing • Create Pay per click campaigns in Google Adwords, Yahoo! Advertising, LinkedIn Ad, Facebook Ads , Remarketing Ads etc. • Optimize keywords, match type and destination URLs to enhance ad performance • Optimize bidding (Max. CPC) and daily budget for better ad position and improve ROI • Measure Ad performance through Analytical tools and conversion tracking. • Generating leads by monitoring traffic through IP trackers (Leadformix) Social Media Marketing • Enhance visibility of brand and its product/services. • Optimize social media marketing tools - Facebook, Twitter, LinkedIn, Google+, Wordpress , Hootsuite Activities in social • Create word of mouth through the use of networking in social bookmarking, video and photo sharing websites. • Monitor the performance of social media campaigns web traffic through analytical tools. Content Marketing • Marketing Collateral Building • Promotional Video Creation with tools like powtoon and ppt. Market Research and Analysis • Creation and maintenance of databases – Leads, clients and prospects status and update into CRM Tool.