I want to know what consumers are looking for, what their values are, and how can I meet their needs. It’s not just about Big Data; it’s about translating that into the [login to view URL] you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention. "Google only loves you when everyone else loves you first"