Currently studying in Denmark a Business Intelligence Msc.
Used to work as a Business Analyst for the biggest e-commerce in Latin America, Mercado Libre SRL.
• Detect consumer insights through data-driven analysis: consumer journey, lifetime value, consumer clustering, churn prediction modeling.
• KPI's analysis and insights generation.
• Develop dashboards with Tableau to monitor KPIs and product's performance.
• Pricing strategies for the Performance and Display Advertising solutions.
• Yearly financial planning for the Advertising Business Unit.
• 3-year forecasting for advertising initiatives, defining the roadmap's results and the financial impact.
• Weekly financial forecasting and monthly results' presentation.
• Ad-hoc analysis. Present insights, promote solutions and do results follow up.