Brand Strategy & Positioning, SMM - Kingdom of Bicycle
Kingdom of Bicycles is the Bangalore's premier bicycles retailer with latest bikes and gear for road, mountain, city, and kids. Our mission is to 'inspire cycling' We enjoy creating a sense of space, place and community and love it when people join us in our passion. Kingdom of Bicycle is not just a place to get the best bicycles and service but to also connect with like minded people, geek over bicycles and to immerse yourself in cycling. STRATEGY The market for sport bikes is very competitive, requiring a clear strategy for all company divisions. Based on our approach of using the brand as a management tool for the company, we defined a credible and effective long-term mindset and identity for Kingdom of Bicycles that explores strengths and areas of potential while impacting all areas of the company. We have advised Kingdom of Bicycles in all issues involving Naming & strategic branding. The tag line “Freedom Awaits” was designed carefully keeping in mind the perspective.
Varcas Interactive is a Bangalore based creative digital agency founded in 2014 that focuses on innovative designs and ideas that transforms brands into lifestyle. We forge a unique brand persona humanizing your brand by telling your story. This allows your brand to connect with your audience embedding brand loyalty and creating a special bond. We are not just another creative agency. We don't try to force your products; instead recreate a brand that inspires people and shares moments with its customers. We help you lean into tomorrow by designing how your consumers experience your business, whether it’s the product, service, marketing or communications. We value the importance of employee to client ratio. This ensures, each client receives personalized and round the clock attention.