Craig G.

An experienced brand builder, digital marketer, creator of customer loyalty, customer experience purveyor and optimizer of products and solutions who is looking for an organization that values the impact of inspiring, motivated and empowering leadership that is articulate, authentic, accountable, responsive, enthusiastic, decisive, adaptable, highly collaborative and results-driven. • A track record of leveraging an entrepreneurial mindset, business acumen, strong presentation, written and verbal communication skills, creative thinking, critical thinking skills, design thinking, strategic problem-solving, strong analytical skills, interpersonal skills and data-driven decision-making skills to build strategic roadmaps and execute complex projects with actionable tactics that deliver results. • A passion to coach, build and empower high performing cross-functional teams that deliver creative customer-centric, innovative strategies that elevate brands through compelling value propositions, effective go-to-market plans, segment strategies, compelling loyalty offerings, executed through traditional and emerging omnichannel marketing and communications. • A leader who can think strategically and strives for inclusive collaboration that fosters respectful strategic partnerships with key stakeholders to achieve successful outcomes through effective impact and influence at all levels of an organization. Currently working as a marketing consultant delivering specializing in omnichannel digital marketing consultancy services from strategic analysis to execution. With expertise in search engine optimization (SEO), pay-per-click, website design, performance marketing, social media, strategic consulting, insights, content, inbound marketing, ABM, analytics and email marketing. Combining in-depth, objective analysis of each client’s competitive environment and commercial strategy with an understanding of business objectives to deliver real impact. My omnichannel marketing services and solutions are designed to improve your business performance in terms of better lead generation, growth, engagement, loyalty and enhanced ROI by focusing on a more customer-centric approach.  Skills: Strategic Digital / Marketing / Branding Social Media Lead Generation and Growth Marketing Content Strategy SEO / SEM CRM Email Marketing Inbound Marketing Strategic Business Planning and Execution Loyalty Strategy and Development Relationship Management Project Management Data Analysis (Competitive and Marketplace) Business and Product Development Omni-channel Communications and Engagement Strategy Product Lifecycle and Program Management Budgeting and P&L Management Leadership Change Management - Six Sigma – (White Belt, Black Belt in Progress)