Hey team, I have been working in B2B sales for the last year selling PR/marketing and video production services globally (USA, UK, Taiwan, Japan, NZ, Australia, UAE). Before I went into a market, I did not know anything about it, so me and my team were charged first to understand the local market, culture and how the market operates so that we can sell more efficiently.
Previously, I was working in the AD industry for 6 years, as an account manager handling key clients such as Phillip Morris and Porsche. One of the key tasks was to understand the local market and provide a solution in the form of a product/awareness campaign or image building. One of my most successful projects was worth 250k EUR (for Phillip Morris).