Title: Capstone 1-7: COMPETITOR ANALYSISAssignment: Choose one of your Capstone competitors. Make sure that each member of your team is analyzing different competitors if possible.
Detailed analysis of your competitor:
1. Give a short description of their current strategic position -- products, segments, plants, capital structure, source of competitive advantage, etc. Consider their product line from a “consumer reports” standpoint.
Choose one of your "Foundation" competitors. (Make sure that each member of your team is analyzing different competitors).
Do a SWOT analysis on one of your competitors:
1. Give a short description of their current strategic position -- products, segments, plants, capital structure, source of competitive advantage, etc. Consider their product line from a “consumer reports” standpoint (strengths and weaknesses).
2. Assess their current opportunities and threats. Given the segments they have settled upon, how big could their sales volume get? What is the profit potential? Can they maintain a competitive advantage?
3. Predict their sales and profits for the ending year of the simulation.
4. Indicate the performance measures this team should use to assess themselves. (Cumulative profit, market share, ROA, ROE, ROS, Asset Turnover, Stock price.)
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