WordPress Plugin Setup-Directory

Directory plugin is [login to view URL] The plugin has really good documentation so please review. The plugin is already installed. I will have 3 categories, Example 1)Artificial Turf Maintenance Provider 2) UVC Disinfection Service Provider 3) Artificial Turf Distributors Under 1 sub-selections) Artificial Turf Repair, Grooming, Debris Removal, Infill Material Addition, Striping/Paint Service, Indoor, Outdoor Under 2 sub-selections)Outdoor UVC Disinfection Artificial Turf, Indoor Disinfection Artificial Turf, Wrestling Mats Disinfection, Indoor Facility Disinfection Service Under 3 sub-selections)Residential, Commercial At first, I don't want to charge as I need to seed the listings but would like to have it ready. I have Woocommerce and Paypal. I have two API's for the Google Map already. The map needs to be really cool. The icons are critical so if I need to purchase additional I will. In the demo mode, I like the (Custom Home Page #2 option) I would also like to be able to sell ad space and perhaps this could be configured in Submit Listing section for new directory additions. Make sure the setup is SEO agreeable. I can deal with the details, I need the general setup. Looking for a cool feel, easy to use front end for the companies. Reviews turned on. Any and all ideas you have. Must have CSS ability to customize parts of the plugin, not a lot of CSS work but some. The site for the plugin is sportsturfnw (dot) com Thank You