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Relaunch a Brand and Marketing Operation

$1500-3000 USD

Stengt
Lagt ut nesten 10 år siden

$1500-3000 USD

Betalt ved levering
Note: For privacy purpose the name of the brand Is encapsulate in to ABC. Introduction: The ABC brand represents a range of Liquid Cleaning Products, the current projects is for relaunching the brand in the existing market due to several factors mentioned in the remainder of this writing. Business Profile: Brand Name: ABC Location: Afghanistan Present in the market: 8 Years Number of Products: 40 Main Products: (Dishwasing Liquid, Whitener Bleach Liquid, Toilet Cleaner, Fabric Softener, Shampoo, Laundry Detergent Liquid) Production: Both local and import Current Market Position: 2nd Top Seller (downgrading) Problem: 1. The brand has been doing well for number of year in the market, however due a period when the company was going management change, the company lost it is reputation and the competitor went for more ahead of the brand. 2. Due to the high brand awareness local companies started copying the brand name and packaging to take the advantage and sell their low quality products under the roof of the brand. The brand is affected in large terms due to this. Objective: 1. To regain the market share 2. To gain mind share of the consumers 2. To cope with copiers Scope: To hire an experienced freelancer who can give a detailed strategy with plan of action for achieving the objectives mentioned above for relaunching the brand or any other method proposed by the freelancer. The strategy and plan should detail step by step activities based on the 4Ps of marketing, the resources mainly human to be calculated, the period to be specified, the sustainability plan to be provided and any other sort of actions to achieve above objectives to be proposed by the freelancer. The freelancer is needed to also to provide a support mechanism from him to brand manager during the execution of the strategy and plan.
Prosjekt-ID: 5872506

Om prosjektet

10 forslag
Eksternt prosjekt
Aktiv 10 år siden

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10 freelancers are bidding on average $2 749 USD for this job
Brukeravatar
Hi, I have six years of experience in Online and offline marketing. I have created marketing strategy for more than 200 firms which includes some of the tp FMCG companies in India and USA. I would like to connect with you to discuss this in detail.
$2 105 USD om 30 dager
4,5 (36 omtaler)
5,8
5,8
Brukeravatar
Hello, I am an experienced international marketer (please check my resume). I have created and implemented numerous marketing strategies throughout my years of experience. I would like to know more about your project. Could you please tell me a few more things about what you need?
$2 500 USD om 30 dager
4,9 (17 omtaler)
5,1
5,1
Brukeravatar
Hello! I am an experienced Marketing Professional specializing in Promotions and Digital Marketing. I understand that you are relaunching a brand and want it to regain its number 1 place in the market. To achieve this, you have to make a really big noise. And among the four P's of marketing, you need massive help from Promotions side - redoing packaging, product launch (events), advertising, publicity, stronger branding, product promos, online presence and a lot more. The other Ps (People, Place, Pricing) can be easily identified based on your market research. What you need and what I can offer you cannot be completely covered in this message. I am more than willing to discuss the details of your requirement so I can give you a proper service list, work duration and budget proposal. If you are interested to discuss further your project, please feel free to contact me at any time. Thank you very much and I hope to hear from you soon. Best regards, Jewel
$2 500 USD om 30 dager
5,0 (1 omtale)
2,2
2,2
Brukeravatar
I have extensive experience in public relations in creating business and social media strategies, I'm affluent in design--which is an essential tool when rebranding a company, and I have almost a decade of experience writing various types of genres--which allows me to adapt to different roles.
$2 500 USD om 30 dager
0,0 (0 omtaler)
0,0
0,0
Brukeravatar
Hello, I know marketing very well and I know emerging markets very well since I worked for Algerian companies before. I also was faced to low quality copies VS high end products problem. Please, may I know : - What are your distribution channels ? - What are your communication / advertising / promotion channels ? - Are your distribution channels the same as your competitors ? - Is the law and police reliable enough in Afghanistan to initiate some legal attack on copiers? - Do you have permanent investments in branding already ? - Who takes decision of buying and goes to the distribution channel to buy your products (women / men, fifty fifty...) These questions will help me elaborate a 4P plan and a strategy to bring you up. I will stay available for any contact and question with your managers during 2 months.
$2 380 USD om 60 dager
0,0 (0 omtaler)
0,0
0,0
Brukeravatar
I fully understand what you need to rebrand your products as I have currently achieved this with my fashion brand.
$3 000 USD om 30 dager
0,0 (0 omtaler)
0,0
0,0
Brukeravatar
Dear fdidar, My name is Vin and I am interested in helping you with the marketing plan. I bring 14 years of experience in consulting to this position. I work full time as a sales and marketing principal with a Fortune 500 company in USA and advise brand teams at Fortune 500 clients on marketing effectiveness and brand plans. Many of these brands have a global footprint. My expertise includes primary and secondary market research, segmentation, customer profiling and targeting. I also have field marketing experience and have helped create messaging for sales teams. My experience spans US, Germany and India. ~9 years ago, I helped a team of Afghan women entrepreneurs with their business planning as well. I have a MBA from a #1 ranked global business school. I will approach this project in a series of steps: 1> Have an initial call and request you for any available material on brand and market. I will confirm your objectives, playback my understanding and ask clarifying questions. 2> I will also do my own research and keep updating you thrice a week with work in progress reports and brand plan for ongoing review and feedback. 3> You can identify areas of rework and provide your opinion/input. 4> After some iterations, I will send you final plan. I would love to be involved for guiding the execution for a fee. You can be assured that my work will be very professional and within a mutually agreeable time. In summary, I am confident that I am a great fit for your need. Best Regards
$3 000 USD om 30 dager
0,0 (0 omtaler)
0,0
0,0
Brukeravatar
I am experienced in corporate communication, branding, and marketing, handling brands such as Ray-Ban and Surplus (a brand under SM, the retail giant in the Philippines). I think that your company should relaunch with a new image. Given the new management, your consumers should know that having new people on board, they should also be expecting positive, greater changes. Please contact me to further discuss details.
$2 500 USD om 30 dager
0,0 (0 omtaler)
0,0
0,0

Om klienten

AFGHANISTANs flagg
Kabul, Afghanistan
5,0
2
Betalingsmetode bekreftet
Medlem siden apr. 29, 2014

Klientbekreftelse

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