digital marketing

Pretend that you are the owner of a national chain tire store (e.g. [login to view URL], firestone,com, etc.) and that in the near future you will need to design ads and choose the best places to publish those ads. Your task is to create a persona to better understand and target the market segments your tire shops sell to. Assignment: Choose ONE of the four groups below, create a persona for that group, then answer the questions below: Group 1: Women age 40 – 65 Group 2: Women age 18 – 39 Group 3: Men age 30 – 49 Group 4: Men age 18 – 29 Question 1 - Which target group have you chosen? Question 2 - Describe in detail the persona you have created for this group. Explain why. Question 3 - Describe 2 types of promotions that would best fit an ad targeting the persona you've created. Question 4 - List 2 calls-to-action that you think would best fit an ad targeting this persona. (2 points). Why did you choose those 2 calls-to-action? Question 5 - List 2 websites on which you would consider placing an ad because you know your persona likely spends his/her time there. (2 points). Why did you choose those 2 websites? Question 6 - This chapter discussed remarketing. Do you recall times when you have seen ads over and over again from the same advertiser online? Advertisers are willing to pay more to advertise to someone who has already been to their website. Provide 2 reasons why you think it's valuable to keep advertising to someone who has already been to your website?