I am a Google Adwords Certified marketing manager, currently working for a digital marketing agency based in Newcastle upon Tyne, where for the past three years I have specialised in pay-per-click advertising. I have extensive experience working with Google Adwords, Facebook, Linkedin, Bing and Twitter, and am also extremely competent in Google Analytics, Tag Manager and Google Merchant Centre. I am highly motivated Durham University Master's graduate, and am keen to utilise my expert knowledge in digital marketing for a variety of clients.
I have managed accounts for both large multinational brands such as QUIZ Clothing and Mobile Mini, with £100K + monthly budgets, and SME clients such as Silver Cross and Freeze Pro Shop. This involved creating and analysing a range of shopping, search, display and video campaigns for a variety of sectors, including apparel, automobile, education and finance. I have experience with both ecommerce retail and B2B lead gen websites.
I am particularly driven towards achieving and exceeding KPI targets, whether these are revenue and return on ad spend targets, or cost per acquisition targets for lead-gen sites. I also enjoy using my knowledge to advise on overarching digital marketing strategies, and am keen to suggest internal KPI's for your business. My top achievements include reaching monthly ROI figures of above 3000%, generating above £500k revenue for ecommerce clients, which lead to winning UK Biddable’s Media Awards’ retail campaign of the year 2017.