Configure Enhanced Ecommerce on the site + Google Tag Manager + Google Analytics

Have detailed analytical input on the purchasing funnel, purchasing behaviour and activities, revenue performance, product performance...etc.

- Product sheet

- Promotion

- Basket

- Authentication

- Payment of payment

With the different actions/events :

- Printing a product (When loading the page)

- Click on a product

- Click on "Add to cart"

- By clicking on a promotion banner

- Change in the quantity of a product (increase in the quantity of the product)

- Change of quantity of a product (decrease in quantity, including removal of the product from the basket)

- When arriving at the "Authentication" step (example: entering coordinates).

- Upon arrival on the "Payment" stage

- When loading the page for a validated order

- When confirming a transaction

- Abandonment of the payment process

etc.

Here are the types of pages that we are interested in, on which we need to review or reintegrate the improved e-commerce tags of Google Tag Manager.

- 1 home page that highlights a selection of products and some special offers.

- 1 category page that lists the products of the same category,

- 1 product page that details the product characteristics and suggests some additional products (upsell).

- 1 checkout basket page that groups the products that have been added to the shopping basket.

- 1 delivery checkout page to select the delivery method.

- 1 checkout payment page to select the payment method

- 1 confirmation page that validates the purchase and thanks the customer.

So you have to review the print tags: product list, promo, product list or checkout step which are often integrated/ triggered when the page is loaded.

Review action tags: interactions on print tags (click on a product, a promotion, add or remove a product from the shopping cart)

The tags are already implemented, then we would have to audit and find solutions, everything is now integrated on the site and on Google Tag Manager, the concern we have, there are sales that are not sometimes reported in Google Analytics.

It should be noted that we have 3 external payment platforms that we do not have access to their code, all visitors must return to our site to be able to account for the conversion ( all DATA):

- [login to view URL] ( with "back to the merchant site" button without timer, the visitor must click to return to the site)

- https://www.paypal.com//websc&cmd=_express-checkout&token=EC-5FT668923Y0748407&useraction=commit ( with "back to merchant site" button without timer, visitor must click to return to site)

- [login to view URL] ( with "back to the merchant site" button but with a timer of almost 9 seconds, if the visitor does not click it is automatically redirected to our site).

PS:

Our data collection via Google Tag Manager is based on the dataLayer.

Attached is our current script integrated on the header of our site based on the attached tagging plan.

Google Analytics HTML JavaScript Markedsføring Prestashop

Prosjekt-ID: #18075999

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