The advent of smart phones and tablets have changed the web landscape forever, your customers are no longer tied to a desktop or laptop; instead they will be using a myriad of devices to view your website, as such I am an advocate of responsive website design (RWD). RWD means that your website will be device agnostic, functioning perfectly no matter the device your customer is using to view it, e.g. iPhone, iPad, Android phone or Android tablet.