Social Media Marketing

Social Media Instagram – 1 post a day - should include at least 1 durga-kali dress image a week. - the rest of the week should be wedding inspiration and inspiration quotes (try to use quotes sparingly 1x every 1.5-2weeks) - make sure to give photo credits as appropriate – most important is photographers - Use the square format. Crop the photo before hand if it won’t show up square - You can use the repost app at least once a week if you’d like *you can post to twitter and facebook as well, but please see guidelines below for twitter and facebook. Twitter – 2-3 posts a day - You can use the Instagram posts to post to twitter. Occasionally try to upload the image directly to twitter though. - Retweet or respond to other wedding industry accounts 1-2 times per day on top of the Instagram/tweet from us. Facebook – 1 post a day - You can use the Instagram posts to post to facebook, but at least 2-3x per week you should try to have facebook be different that instagrams - Utilize magazines and other bridal outlets and share their links about trends, wedding inspiration, or anything wedding related (Utilize Loverly, Martha Stewart Weddings, Style Me Pretty, Brides, etc) Pinterest – 2x per week - Create some new boards or pins as you see fit. Try to follow what’s trending and add to what we’ve had. Include our dresses wherever possible. *All wedding inspiration should relate to things other than bridal gowns/bridesmaid dresses unless it includes the durga-kali line. We are trying to sell our dresses so we shouldn’t be showcasing our competitors.