Hi there,
It's obviously a little tricky to speak to your job, however I'll lay out an example of how I can help.
This example speaks to using paid social media posts to generate sales...
And it does the most lucrative & difficult part of marketing... to develop your prospect from cold (lack of trust) to the sale (lots of trust and enthusiasm for your product/service).
So right now Facebook is the cheapest, most effective way to market online. The cost is low, and also the targeting is incredible so you hit exactly the right people with your message.
My example recommendation to you would be to create a short video (this is easier than you think). This video is a pattern interrupt, short, and very appealing to your idea customer.
You broadcast this video on Facebook.
And then you "re-target" everybody who watches 50% of more of that video with a second video (or an article). This second piece of content is more emotional, & gets inside the head of your prospect.
By this point you've created an audience that's willing to listen to you, and you groom them for the sale.
(note that video is great because the price of "clicks" to an article has increased in the past 4 months. Video is now a much cheaper form of ads on Facebook. I have plenty of ideas for how to create a video easily).
As I say this is a small shot in the dark. however I have years of experience & could help you get on the right, most effective track.
Look forward to your reply.
Johno