Hi,
I started out as a freelance marketing consultant 4 years back and have worked with startups in different industry domains. With overall experience of 15 years, my exposure has been truly global in nature. The startups have been into education, healthcare, software products and media. Usually work with founders of these startups to help them with strategy making, campaign planning, fundraising and all marketing functions.
Initial years were spent within Corp Marketing function of IT MNC's which included but not limited to, leading industry vertical marketing activities, onsite & virtual events, market research & intelligence, strategize digital & online marketing activities, analyst research report/thought leadership paper and help putting together GoTo market strategy for top management, and executing sales enablement/lead generation campaigns, in IT services and products environment. North America and Europe were the target markets and I handled entire cycle of product launches; including PR releases, Branding guidelines, product positioning, digital & traditional marketing mix campaigns and influencer marketing.