Experiential marketing:Experience or experiment

PROJECT TOPICS The Midterm Project has two parts: 1. Presentation 2. Writing A Term Paper at the end of the semester according to Thesis Format- APA style References. 3. The paper should 3000-4000 word count long Mandatory: AT LEAST 5 Books, 10 Articles and Internet. P.S: At least 3 articles should be published in between 2018-2020 years. SLIDE WRITING TIPS AND REFERENCE INFO Headers 14 punto Times New roman Content 12 punto Times New roman [login to view URL] Page: 2. Content of the Project [login to view URL]: General intro to the environmental situation and the. Topic itself. 4. Literature: Explore the topic in a chronological flow with subtitling. Ex: Definition and Terminologies, Marketing P’s of the topic, SWOT analysis Micro/macro factors influencing the topic and New trends on the topic etc. [login to view URL] Analysis: 10 slide (Please read some articles and check thesis examples) Every Project should include a case analysis!; *General Description of the sector and the brands/companies *Case Relation to Topic *Sectoral information of the Brand/company and its Position *Brand’s Marketing Mix Management according to topic(P’s)-how well you organize your literature will help you to explore the case more effectively. ****Findings and Comments: At least 1-2 slides This part is the findings of the analysis (how well the case is evaluated? What are the findings? Comparisons and so? What are the pros/cons? What should they change or add? Or ) and General Comments on the project topic including brand’s performance according to findings [login to view URL]: The conclusion is a general part apart from the project findings/comments. You should be general in terms of marketing trends, digitalization effects, consumer changes and so forth… Discuss it in a way parallel to your top