hi, do you have a single salon or you've got a chain of salons?
in either case, IMHO, the problem of low traction indicates that we aren't able to connect well with our target audience sentimentally. when i say that i mean we need a core story for your business that can actually connect emotionally with your target consumers.
now there could be various types of emotions like: pride, social upliftment, humor, care, or your individual expertise. anything that you and I think will attract our audience better, we'll pick it and design a core brand story for you.
and then we will design rest of the entire marketing content and communication based upon it like ad campaigns, ad copies, landing page, your website content, blog, social or whatever we do. this will make sure that our consumers find our story seamless on all the touch point, and come in to try us.
so for this i need to speak or chat with you in detail to understand each aspect of your marketing.
beside this, i would advise you that we must focus on both facebook and google ads to target our selective audience in niche geographies.
can we have a chat on this sometime today or tomorrow?
Best, Gaurav