Pågår

Branding report

Consists of a written report and plan, 2,500 words in total, and a concept board, which is a visual tool that looks like a poster.

Divide the document into these sections.

REPORT: 1,700 WORDS

THE PROBLEM – WHAT IS WRONG WITH THIS BRAND?

• What seems to be the purpose of this brand? Does it have a mission or a set of ideals? What is it for?

• Why does it need re-branding? What are the threats or problems it is facing? What challenges need to be overcome?

THE BUSINESS CONTEXT – WHO ARE THE CUSTOMERS AND THE COMPETITION?

• What are the current market trends and who are each brand’s competitors? How are these brands currently positioned relative to each other and to the consumer?

• Who are the brand’s current and potential target audiences?

THE SOLUTION – HOW TO MAKE THIS BRAND BETTER

• In light of the above, what are the opportunities for the brand? What can it achieve?

• What is the rationale for your proposed rebranding? What academic and business literature on branding has led you to your conclusions?

• What are your recommendations for rebranding? What brand architecture do you recommend? What brand values do you recommend? What kind of positioning and for what audience?

• A shortlist of branding consultancies that you recommend the brand should work with. Nominate your final choice and explain why.

PLAN: 800 WORDS

• A brief that can be handed to that consultancy. You will be shown how to prepare a brief; it can be a visual device that fits on one page.

• Timings – give a timeline showing how the rebranding process will roll out. We will repeatedly refer to the branding process during the lecture series and it is in your core textbook.

• Costs – indicate how much you expect the rebranding to cost. Specify how you intend to measure return on investment.

The Report and Plan should include citations to any literature throughout (in Harvard style) with a complete list of References and Bibliography at the end.

Visual and competitor material that supports the changes to the brand should be included within the body of the report and/or an Appendix.

CONCEPT BOARD

• A concept board is a visual tool that looks like a poster. It represents your ideas in images rather than words.

Ferdigheter: Rapportskriving

Se mer: report illegal facebook page, design page turning device, report logos cover page, page turning device design, page turning device, mechanical page turning device, branding link page

Om arbeidsgiveren:
( 4 omtaler ) london, United Kingdom

Prosjekt-ID: #12188657

Tildelt:

topacademics

Great quality work will be provided in order to the endless solution of problem. My services can sustain your position.

£70 GBP på 7 dager
(288 omtaler)
7.4

10 frilansere byr i snitt £115 for denne jobben

£142 GBP på 3 dager
(169 omtaler)
7.1
dmjuma

Hello, I have great knowledge in academic writing as I have been working as a graduate tutor and academic writer for the last seven years. I will be beneficial to you as I have proved to be trustworthy and dependable Mer

£78 GBP på 3 dager
(393 omtaler)
7.5
JonnaNueros121

I am a professional full time academic research writer fully proficient in HARVARD, APA, MLA, Chicago and Oxford writing styles. I am competent in writing dissertations, thesis, reports, case studies, personal developm Mer

£100 GBP på 5 dager
(203 omtaler)
7.2
£200 GBP på 3 dager
(10 omtaler)
4.8
citijayamala

expert in branding, marketing, market research, business plan, experienced academic writer and have done many projects. can complete it on time with good quality. experienced MBA and expert in referencing as well

£66 GBP på 2 dager
(4 omtaler)
3.3
allwriter4u

We are highly experienced Post Graduate Engineers, Doctors, IT, ITES, Software, Infrastructure Professionals, Web Designers and IT Architects. We can redo, improve, and publish any engineering, scientific MATLAB, S Mer

£30 GBP på 3 dager
(11 omtaler)
3.5
lucgichuhi

I am a 7 years experienced content writer, my experiences revolves around article, ghostwriting, blogs, speechwriting, grant writing, academic and technical writing. I believe I am well qualified to undertake the task Mer

£150 GBP på 0 dager
(6 omtaler)
2.1
premiumwriters12

I am a professional writer, editor and proofreader with years of experience. Why not hire me? I can write in various niches. Among my services include: research papers, articles, essays, power point, term papers among Mer

£144 GBP på 0 dager
(1 omtale)
0.1
saniafashion1

A proposal has not yet been provided

£172 GBP på 3 dager
(0 omtaler)
0.0