To develop a communications and marketing strategy for a cycling website

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I'm a third year communication and media student, who offers high quality writing assistance and content development for a low price. Through my studies, i got accustomed to professional methods in the fields of research, writing and media. These skills i use to deliver a professional product. I´m living in the Netherlands and would describe myself as a bicycle enthusiast, wherefore i have more than a basic knowledge of the field. At the moment i work as project manager for a german startup, wherefor i have experience in the field of communication.

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I am Scottish and live in the heart of Germany. I cycle everyday. Its faster, healthier and in mainland Europe most people cycle. I would love to get involved with your project. The attitude to cycling in Europe can be summed up as "socially and economically responsible", "serious about life, health and community". There is a strong association with fitness, and by association, youth. The demographic for cyclists is huge; young, old, rich and poor all cycle. There is a status element. Bikes here are thousands of euros. Copy should simply reinforce a strong lifestyle oriented visual message and should be aimed at the middle and top earners (>40) who would not blink at buying a new bike every few years. Apart from the usual website, database, seo, smo and cro I would be able to translate your entire site from the start into German. I would also recommend, and can offer through an associate, Dutch, French and Spanish to be built in from the beginning. It is certainly easier to build a multilingual site when it is designed from the start to be multilingual. I also offer ongoing maintenance and social media campaign integration. I would recommend using Word Press and Woo Commerce as a platform, however I am also well versed in a multitude of Content Management Systems if you have another preference. Looking forward to hear and excited about the prospect of your project, John

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