Content Writing

The brief: Showcase and build XYZ (a country) as a MICE destination.

Period: Jan to 31st March 2017

To target:

• Incentive travellers

• Business and Regional Head Quarters community

• Companies who are coming to the country to explore business (e.g builders)

• Indian event companies doing events in the country

Positioning/Profiling: Business community: CEO and owners who are looking at the country for business as well as pleasure.

Theme: Destination THE COUNTRY

- Edit Style required: Interviews (print + video ) with relevant TG + Articles on why the country is a great business destination

Treatment

- For example:

o Edit page to speak about the destination (long style copy) with an inset box of a few top honchos (Q&A) on their experiences of THE COUNTRY as a destination

o Video: Q&A interspersed with the content on the COUNTRY

Article Writing Innholdsskriving Copywriting Skyggeskriving

Prosjekt-ID: #12177243

Om prosjektet