The ultimate guide to hiring a web developer in 2021
If you want to stay competitive in 2021, you need a high quality website. Learn how to hire the best possible web developer for your business fast.
The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.
rnThe Meta Pixel can collect the following data:
rnThe Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.
rnThe Meta Pixel can collect the following data:
rnI run a WordPress site with a single-page funnel and need a developer to tidy up three technical items for me. 1. Structured data: the site is using old markup and I’d like the appropriate schema types refreshed so Google reads the page properly. You’ll check the existing code, decide whether LocalBusiness, Product, Article or another schema fits best, and then implement the updated JSON-LD or microdata so it validates in Google’s Rich Results Test. 2. Meta Pixel: I already have the Pixel ID and full code snippet. Please place it in the head of the landing page, verify it fires on load via the Meta Pixel Helper and make sure no other tracking scripts break. 3. Contact form key: the form currently fails because the required key (API / secret key supplied once we start) ...
I need a brand-new Meta Ads account built and organised so I can start driving real, paying customers to my local service business. The single, clear objective is increasing sales—not vanity metrics—so every element of the account must be geared toward conversion. Here is what I expect: • A clean Ads Manager structure with campaigns, ad sets, and ads focused on my local market radius. • Proper installation of the Meta Pixel and Conversion API so purchases and booking events are tracked accurately. • Audience strategy that prioritises local interest, custom audiences from my customer list, and look-alikes to scale. • Ad copy and creative suggestions that speak directly to nearby prospects who are ready to buy services like mine. • Clear naming...
We are a New Zealand-based immigration consultancy looking for a freelancer to manage our Facebook and Instagram advertising on an ongoing basis. This is a long-term role (approx. 3 hours per week) focused on building and improving campaigns over time. We are not looking for high-volume lead generation — our priority is quality, relevant enquiries that are more likely to convert into clients. We have previously experienced a high number of low-quality enquiries, so a key focus of this role is improving targeting and messaging to attract suitable candidates only. Scope of Work You will be responsible for: Setting up and managing Facebook and Instagram ad campaigns Writing ad copy and suggesting or creating simple visuals Monitoring performance and making weekly adjustments Testin...
My Shopify dropshipping store is ready for aggressive growth, and I’m now looking for an expert in TikTok Ads to drive profitable sales. I need someone who can build, optimise, and scale TikTok campaigns that turn ad spend into real revenue. The focus from day one must be on conversions and ROAS, not vanity metrics. You should be comfortable with TikTok Pixel setup, audience targeting, testing creatives, and scaling winning ads. Daily optimisation, creative testing, and performance tracking are essential. Deliverables: • Full TikTok Ads setup and campaign launch • Pixel integration and tracking optimisation • Ongoing optimisation and scaling strategy • Weekly performance updates with clear insights Acceptance criteria: consistent improvement in conversions and...
If you want to stay competitive in 2021, you need a high quality website. Learn how to hire the best possible web developer for your business fast.
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