Freelance copywriter in singapore jobber

Trenger en som kan være kommunikasjonsansvarlig i bedriften. Vi er et norsk IT selskap som jobber med masse utenlandske utviklere og designere. Vi trenger en som kan hjelpe oss med å skrive tekster. Dette gjelder copywriting, sende kalde e poster, skrive blogg, hjelpe med tekst på markedsføring materiale, snakke med kunder og presentere bedriften med riktig norsk. Det beste er om en som jobber med oss har erfaring med ui/ux eller programvareutvikling.

...engelsk (hovedmålgruppe Norge + Skandinavia). Freelance/deltidsarbeid, gjerne kommunikasjon per chat. Ønsker noen med god kompetanse på annonseadministrasjon og annonseringsstrategi, A-B testing av annonser osv. Har du referansecaser / eksempler på hva du har gjort før er det en fordel. _________________________________________________________________________ I require help for both strategy and administration of facebook, instagram and potentially google advertising. Creation and maintenance of ads and campaigns, testing and optimization with the goal of increased market share, increased sales and increased ROAS. The company / products to be marketed are www.sigbergaudio.no. Advertising in English, main target is Europe initially. ...

Vi trenger en Copywriter, som kan korrekturlese utkast vi lager for forskjellige type softwareperodukter. Vi ønsker umiidelbar oppstart. Ca fire timer jobb i uken.

Vi søker en norsktalende freelance møtebooker til at booke møder med strategiske partnere der kan se verdi i at tilby deres kunder mere verdi med et gratis abonnement hos Sykkelregister. Det er typisk virksomheter der har mange abonnementer eller på anden vis har en større kundedatabase som kan få verdi av en sykkelregistrering.

The Responsibilities: Serve as the writer and content creator for three brands through all marketing channels (mostly online). Working in collaboration with internal and external marketing team to implement a defined content, marketing and PR strategies. Managing social media and serve as editor for two brands Perform certain PR functions, e.g., media reach, influencer marketing etc.

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Vi søker en organiseret, arbeidsom og veltalende oversetter, som har god grammatikk og kan overholde deadlines. Vi er en mote-orienteret e-handels virksomhet fra Norge, som spesialiserer seg i designer-solbriller og –briller. Vi søker en freelance-skribent til å hjelpe oss med å skrive detaljerte beskrivelser avmerker/produkter til vår hjemmeside. Dette prosjektet er mest egnet for studenter eller tilsvarende som har behov for erfaring på området, da betalingen vi kan tilby er noe begrenest. Prosjektinformasjon: 1. Prosjektlengden er 5-7 uker (kan forhandles) 2. 50,000 ord (kan forhandles) 3. Flytende norsk er et krav 4. Evne til å arbeide selvstendig med en positiv holdning 5. Evne til selv å prioritere arbeidet ...

Oversettelse av merkevare-/produktbeskrivelser for en leverandør av motetilbehør Vi søker en organiseret, arbeidsom og veltalende oversetter, som har god grammatik og kan overholde deadlines. Vi er en mote-orienteret e-handels virksomhet fra Norge, som spesialiserer seg i designer-solbriller og -briller, og vi søker en freelance-skribent til å hjelpe oss med å skrive detaljerte beskrivelser avmerker/produkter til vår hjemmeside. Prosjektinformasjon: 1. Prosjektlengden er 5-7 uker (kan forhandles) 2. 50,000 ord (kan forhandles) 3. Flytende norsk er et krav 4. Evne til å arbeideselvstendig med en positiv holdning 5. Evne til selv å prioritere arbeidet og overholde deadlines 6. Grundleggende kjennskap til SEO er et...

Oversettelse av merkevare/produkt-beskrivelser for en forhandler av moteartikler på nett Vi søker en organiseret, arbeidsom og veltalende oversetter, som har god grammatik og kan overholde deadlines. Vi er en mote-orienteret e-handels virksomhet fra Norge, som spesialiserer seg i designer-solbriller og -briller, og vi søker en freelance-skribent til å hjelpe oss med å skrive detaljerte beskrivelser avmerker/produkter til vår hjemmeside. Prosjektinformasjon: 1. Prosjektlengden er 5-7 uker (kan forhandles) 2. 50,000 ord 3. Flytende norsk er et krav 4. Evne til å arbeideselvstendig meden positiv holdning 5. Evne til selv å prioritere arbeidetogoverholde deadlines 6. Grundleggende kjennskap til SEO er et pluss 7. Sterke dat...

I'm looking for a talented graphic designer to create a classic logo for my CrossFit/military-style activewear t-shirt line. The essential component: - Create a classic-style logo - Use black color exclusively - Incorporate text and a basic abstract symbol Critically, I'm seeking a freelance graphic designer who possesses: - Extensive experience in logo design - A keen eye for minimalist designs - An understanding of activewear or similar industry branding - Proficiency in incorporating symbols into design This logo will be emblematic of my brand, so it will need to be a compelling representation of the quality of my products. I look forward to seeing your creative and professional designs.

We are looking for a talented and experienced Webflow designer/developer to create a beautiful and user-friendly website for our AEC business. Key Responsibilities: Collaborate with us to understand our brand vision and website goals. Design and develop a website using Webflow that is visually a...skills. Ability to work independently and meet deadlines. Bonus Points: Experience working within the Engineering industry. Knowledge of accessibility best practices (WCAG). Strong understanding of conversion optimization (CRO) principles. Rates: Please specify your hourly rate or project-based rate in your proposal. We are open to freelance or part-time arrangements. Timeline: Please indicate your estimated timeline for project completion...

Job Description: I am looking for a freelance writer to create high-quality, original content. The ideal candidate should have excellent writing skills and the ability to produce engaging and informative content on a variety of topics. Responsibilities: Research and write original content as per the given topics. Ensure all content is free from plagiarism. Meet deadlines consistently. Requirements: Strong writing and research skills. Ability to write in clear, grammatically correct English. Experience in writing for blogs, articles, or similar platforms.

Confirmis () is a Singapore-based business information provider specializing in connecting businesses with global capabilities; comprised of industry veterans, Confirmis business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision making, particularly in developing economies. As a Site Verifier, you will be responsible for verifying a company’s existence through visual data by conducting a site visit to ensure that we provide reliable and accurate information to our client. JOB DESCRIPTION: • Conduct basic verification with the subject company’s authorized representative, such as line of business, key executives' name, etc. • Take pictures of the subject company and its vicinity, as ...

Confirmis () is a Singapore-based business information provider specializing in connecting businesses with global capabilities; comprised of industry veterans, Confirmis's business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision-making, particularly in developing economies. As a Site Verifier, you will be responsible for verifying a company’s existence through visual data by conducting a site visit to ensure that we provide reliable and accurate information to our client. 1. We need a local Cambodian to support us on an online research task 2. When will you need to get started and complete it? - it takes around 1-2 hours only and should be done by April 17 3. Work Scope: - Research news/public new...

As an expanding business, we are on the lookout for a seasoned freelance web developer who specializes in WooCommerce e-commerce solutions. Our project will be two-fold: 1. **Develop an E-commerce Website**: Creating from ground up, a user-friendly, engaging, and sales-efficient e-commerce platform. 2. **Implement WooCommerce**: We prefer the WooCommerce platform, thus experience and confidence in handling this is essential. Prime qualifications for this role would include: - Proficiency in web development and prior experience with e-commerce websites. - Expertise in WooCommerce, with portfolio or samples of previous WooCommerce websites. - Knowledge in making the platform user-friendly and efficient for sales. - Ability to meet deadlines an...

I'm in need of a skilled copywriter capable of creating engaging, captivating website copy. As the project completion timeframe is flexible, I am willing to prioritize quality over speed. Please note, the purpose of the copy is undecided—your input and advice would be valued. Key Requirements: - Proven experience with website copywriting - Ability to create compelling, engaging copy - Ability to adapt style to match brand's tone - Insight and suggestions into the copy's purpose Your bid should demonstrate your past experience and suggest a possible direction for the webpage copy. I look forward to working collaboratively with you on this flexible project.

I'm in need of a skilled content writer who is well-versed in SEO and can help me optimize the content on my webpage to rank higher in SEMrush's on-page SEO audit. Key requirements: - Optimize Headings: My page currently has a poor readability score, so we need to work on improving this. This will involve making the headings more engaging and accessible to the reader. - Improve Content Readability: The content on the page needs to be more readable. This will involve incorporating shorter sentences and paragraphs, adding subheadings to break up text, and using bullet points and numbered lists where appropriate. Ideal skills and experience: - Proven experience in SEO and content optimization, specifically with SEMrush. - Excellent writing skills and...

Confirmis () is a Singapore-based business information provider specializing in connecting businesses with global capabilities; comprised of industry veterans, Confirmis's business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision-making, particularly in developing economies. As a Site Verifier, you will be responsible for verifying a company’s existence through visual data by conducting a site visit to ensure that we provide reliable and accurate information to our client. JOB DESCRIPTION: • Conduct basic verification with the subject company’s authorized representative, such as line of business, key executives' names, etc. • Take pictures of the subject company and its vicinity...

Join Us: Freelance Faceless Video Script Writer Wanted! Are you a creative storyteller with a passion for YouTube content? We're searching for a skilled Content/Youtube Faceless Video Script Writer to join our team. Requirements: - Experience crafting scripts for YouTube faceless videos. - Ability to deliver 15 to 20 scripts monthly (1200 to 1500 words each Script). - Proficiency in meeting weekly deadlines. - Offer creative and engaging narratives. - Provide a portfolio or examples of previous work demonstrating proficiency in scriptwriting. Benefits: - Flexible freelance schedule. - Competitive compensation: $10 USD per script. - Collaborate with a passionate team. - Incentives offered upon reaching script goals. Below We have Provided Some Faceless T...

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¿Eres un traductor oficial certificado en busca de oportunidades freelance? ¡Esta es tu oportunidad! Se necesita un traductor oficial certificado para traducir un documento de 43 páginas. Existe la posibilidad de futuros proyectos de traducción. Si estás interesado, por favor contáctanos con tu CV y tarifa. ¡Esperamos trabajar contigo en este y futuros proyectos de traducción!

Necesito freelance que ofrezca los servicios de nuestra agencia,ofreceremos una app profesional a negocios de todo tipo totalmente gratuita y solo cobraremos por el mantenimiento mensual y actualizaciones de servicios o productos del cliente.

Certainly! Here's a concise summary of the project description for creating a PowerPoint presentation: --- **Project Title:** the Malayalam Film Industry: A Producer's Guide **Project Description:** We are seeking a freelance PowerPoint specialist to create a comprehensive presentation outlining the steps for entering the Malayalam film industry as a new producer. The presentation will cover key aspects including market research, networking, script development, financing strategies, team building, legal compliance, production planning, marketing, distribution, and resilience. The goal is to provide aspiring producers with actionable insights and guidance for navigating the complexities of the industry. The presentation should be visually engaging, informative, and tailo...

I am seeking a talented copywriter to help with a marketing campaign for my business-to-business (B2B) radio station. The aim is to attract more B2B clients through engaging radio advertisements and promos. Ideal Skills and Experience: - Proven experience in copywriting, particularly for B2B marketing. - Familiarity with effective radio advertising techniques. - Ability to create compelling, professional, and persuasive copy for a business audience. - Understanding of how to write for the ear, considering the auditory nature of radio. - Experience in the radio industry or with radio advertising is a definite plus. The project will involve: - Crafting impactful, concise, and clear copy that can be spoken on air. - Ensuring the messaging aligns with the nature and tar...

I need a freelance photo editor to change the background of an image from a backyard to a more refreshing garden setting. The left side of the backyard should be mirrored to the right side, ensuring a consistent and aesthetic look. Key requirements: - Replace backyard background with a garden setting. - Mirror the right side greenery/plants to the left (don’t actually mirror it, but make it look matched) - Ensure the final image appears realistic and cohesive. Ideal skills for this job include: - Proficiency in photo editing software. - Strong ability to blend and match background elements. - Attention to detail to ensure a realistic final image. Please note, specific plants or flowers were not listed for inclusion in the garden background, so creativity and ...

...a skilled freelance designer to create a minimalist logo that focuses on establishing strong brand recognition. The design should incorporate neutral colors, combining simplicity and clarity to convey a strong brand message. - Desired Design Style: Minimalist - Preferences Color Palette: Neutrals - Main Purpose of the Logo: Brand Recognition The ideal candidate should have strong skills and experience in minimalist design. Their expertise should extend to color psychology, understanding the importance of neutral tones in emphasizing brand identity. Proven experience with brand development would be beneficial - please provide relevant portfolio examples in your bid. The ability to accurately convey a brand's essence using minimal design elements is par...

I am in the process of creating a website where I'll be offering various services such as consulting, training, and freelance work to a wide range of individuals, small businesses, and large corporations. I'm looking for a skilled web developer who can help me bring this concept to life. Key Features: - E-commerce Functionality: The site should allow me to offer my services in exchange for a profit. This requires a secure and seamless payment gateway integration. - User Registration and Login: Users should be able to create accounts, access the services, and track their past interactions. - SEO Optimization: The website should be optimized for search engines to ensure that my services are easily discoverable online. Ideal Skills and Experience: - Proven tr...

I need a freelance to create Motion Videos on a daily basis. The video must be similar to the one to this link:

Freelance Sales Representative for Online Marketing Agency Are you a motivated and results-driven individual with a knack for sales? Do you thrive in an environment where your earning potential is unlimited? Look no further! Our cutting-edge online marketing agency is seeking dynamic freelancers to join our team as Sales Representatives. As a Freelance Sales Representative, you have the liberty to employ any sales tactics you see fit to drive client acquisition. Whether it's cold calling, email marketing, LinkedIn lead generation, or any other method in your arsenal, we welcome your innovative approach to bringing in new business. - Utilize your creativity and expertise to identify and engage potential clients through various channels, including ...

...meta tags, headings, and image alt text. - Build high-quality backlinks to improve domain authority. - Analyze website performance using tools like Google Analytics and Search Console. - Implement SEO best practices to boost organic traffic. - Establish and manage pay-per-click (PPC) campaigns - Stay up-to-date with industry trends and algorithm changes. **Skills and Qualifications:** - Proficiency in SEO tools (e.g., Semrush, Ahrefs). - Knowledge of keyword research, on-page optimization, and link building. - Experience with Google Analytics and Google Search Console. - Strong communication skills. **Requirements:** - Open to hiring both entry-level and experienced freelancers. - Industry experience is a plus. **Budget and Payment:** - Budget: **Negotiable** (Specify your pre...

...letter finds you well. We are reaching out to invite you to collaborate with us on an exciting freelance research project focused on identifying Effluent Treatment Plant (ETP) and Sewerage Treatment Plant (STP) manufacturers, as well as wastewater treatment plant suppliers in Maharashtra. As a freelancer, your task would involve comprehensive research to compile a database of relevant companies operating in the field of wastewater treatment across Maharashtra state. The information gathered will be organized into an Excel sheet, including but not limited to: Company Name Email Address Website Address Location and Address Contact Number The scope of the research will cover suppliers located in major industrial estates and towns across Maharashtra. This incl...

...business that specializes in photocopier toner inks. The system will consist of both a mobile app and a web application. The primary goal is to enhance our ability to track and analyze sales data effectively and efficiently on multiple time scales (daily, monthly, yearly). Key Features Required: Sales Tracking: Ability to log and review sales data segmented by day, month, and year. Product Specific Fields: Custom fields to input specific data for each product, including machine make and model. Customer Purchase History: Detailed records of each customer's purchase history. Reminders: Automated reminders for follow-ups or crucial tasks related to sales tracking. Analytics and Reporting: Tools to generate insights and reports based on the accumulated data to aid in de...

¡Se busca programador freelance para automatizar procesos con Zapier o Make! ¿Eres un programador freelance con experiencia en automatización de procesos utilizando Zapier o Make? ¡Estamos buscando a alguien como tú para unirse a nuestro equipo! Acerca del puesto: Buscamos un programador freelance con experiencia en la automatización de procesos utilizando Zapier o Make. El trabajo es 100% remoto, por lo que podrás trabajar desde cualquier lugar del mundo. Serás responsable de crear e implementar flujos de trabajo automatizados para una variedad de tareas. Es importante que tengas excelentes habilidades de comunicación y que puedas trabajar de forma independiente. Requisitos: Experiencia demostrable en la...

**Job Title: Freelance DevOps Engineer** **Location: Remote** **Job Type: Freelance** **Introduction:** We are seeking a highly skilled and experienced Freelance DevOps Engineer to join our dynamic team. This role is ideal for someone passionate about automating and improving development and production environments, and freeing up developers from the complexities of DevOps tasks. Your expertise in AWS, containerization, orchestration, continuous integration, and continuous deployment will be pivotal in our operations. **Key Responsibilities:** - Design, implement, and manage CI/CD processes and pipelines. - Deploy, automate, maintain, and manage AWS cloud-based production systems to ensure availability, performance, scalability, and security. - Problem so...

I am looking for a professional software developer experienced in Juce and C++ to develop a Plugin Scanner. The developed software should be capable of: - Sucessfully scan and document VST3 plugins from all manufactures including waves, Plugin Alliance UAD and many more. Applicants should have the following: - Superior expertise in C++ - Good understanding of Juce - Ability to develop the tool for both Windows and MacOS. Strong preference will be given to freelance coders who have previously built similar tools or have an extensive understanding of plugin compatibility challenges. This helps ensure the end-product will be robust, efficient and user-friendly. Ultimately, resulting in a tool that optimizes my plugin performance by ensuring compatibility.

Settore: E-learning e formazione Tipo di impiego: Full Time Collaborazione: Freelance Retribuzione:Provvigione variabile dall'8% al 14% Località: Da remoto Unisciti al Team di Vendita in Crescita più Rapida d'Europa! Hai almeno 2 anni di esperienza in vendita telefonica e risultati provati nel settore? Cerchiamo venditori da remoto per unirsi a Metodo Toddler, azienda leader nel settore e-learning. Fondata nel 2015, abbiamo rivoluzionato l'apprendimento delle lingue, aiutando oltre 15.000 persone a diventare fluente in inglese. Cosa offriamo: Libertà di Lavoro: Lavora da luoghi come Dubai, Spagna, Italia, Portogallo, o dove preferisci. Contatti Qualificati: Dimentica le chiamate a freddo; lavorerai solo con clienti pre-s...

I have a React Native 32 app that needs to be converted to React Native 34. I am looking for a skilled developer to handle this conversion and provide ongoing maint...to 34 without any changes to the features or functionalities. - Ensure the app remains fully functional post-conversion. - Provide continuous maintenance and support post-conversion. Ideal skills and experience: - Solid experience in React Native app development. - Proficiency in upgrading React Native versions. - Strong ability to ensure app stability post-upgrade. - Previous experience in providing continuous maintenance and support for mobile applications. This project is crucial for the continued success of my app and I am looking for a reliable freelance developer who can deliver quality wo...

I'm seeking a freelance recruitment consultant to join my team on a success-based model. Key Responsibilities: - Specializing in recruiting for all industries, with a focus on IT, Healthcare, and Finance. - Sourcing, screening, and interviewing top executive, mid-level management, and entry-level candidates. - Identifying the most suitable candidates for permanent and temporary positions. Ideal Candidate: - Previous experience as a recruitment consultant or in a similar role is a must. - Proven success in recruiting for IT, Healthcare, and Finance industries. - Track record of filling mid-level management, and entry-level positions. - Able to effectively manage both permanent and temporary recruitment requirements. - Strong communication skills and the ab...

I am in need of a freelance animator with proven skills in motion graphics animation. The project is a logo animation and an animated lower third design to display speaker names. PLEASE NOTE: You MUST be able to deliver this as a Fusion file for DaVinci Resolve. Key skills and experience: - Ability to deliver a DaVinci Resolve Fusion file - Proven track record in Motion Graphics Animation - Experience in creating animated lower thirds for speaker names Your role will involve: - Designing and animating a logo inline with the brand aesthetic - Creating an animated lower third to effectively display speaker names. - This file must be editable inside of DaVinci Resolve. If you have a portfolio of similar works, it will be highly appreciated. This task...

...attention for our brand, I'm seeking an adept designer to create an arresting, minimalist promotional roll-up design. To successfully fulfill this project, the key elements should include the following: - My brand's logo integrated in a minimalist design - Well-crafted promotional text that encapsulates our brand message - Carefully selected images that enhance the overall visual appeal The ideal freelance candidate should be: - Skilled in minimalist design - Experienced in promotional material design - Capable of incorporating text, images, and logos in a harmonious, eye-catching way This project's primary goal is promotion, not just design. So, it’s quintessential for the freelancer to have a knack for visual marketing com...

I'm in need of a skilled copywriter who can help me craft an engaging advertisement for a residential property. Key Points: - The property is characterized by a modern design and style, and I'd like that to be prominently featured in the ad. - The ad needs to be persuasive and compelling, aiming to attract potential buyers and showcase the home's unique features. Ideal Skills: - Prior experience in writing real estate copy, particularly for residential properties. - Ability to understand and communicate the essence of a property's design features effectively. - A strong portfolio demonstrating successful copywriting that has driven sales or leads in the past.

I am on the lookout for a seasoned copywriter who can articulate beautiful and engaging blog articles on current events. The ideal person should possess the following skills and knowledge: - Strong writing skills - Strong research skills - Familiarity with blog content - Understanding of current events and a keen sense of context - Deadline-oriented, albeit there is no stringent time limit on this project Your main responsibility will involve covering different range of topics from politics, environment, business, technology, etc. The goal is to present an insightful and informative view to our readers. I look forward to connecting and discussing the project further with capable freelancers.

Lynxmastery is a leading SEO agency specializing in driving organic growth for businesses across various industries. We are dedicated to delivering tailored strategies and sustainable results to our clients, helping them achieve their online visibility goals. Job Description: We are seeking a skilled and experienced Freelance SEO Specialist to join our team on a project basis. As a freelance member of our agency, you will be responsible for implementing effective SEO strategies to improve our clients' online presence and drive organic traffic to their websites. The ideal candidate will possess a strong understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and content optimization strategies. Responsibilities: ...

Confirmis () is a Singapore-based business information provider specializing in connecting businesses with global capabilities; comprised of industry veterans, Confirmis's business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision-making, particularly in developing economies. As a Site Verifier, you will be responsible for verifying a company’s existence through visual data by conducting a site visit to ensure that we provide reliable and accurate information to our client. JOB DESCRIPTION: • Conduct basic verification with the subject company’s authorized representative, such as line of business, key executives' names, etc. • Take pictures of the subject company and its vici...

I am looking to integrate the Amelia booking system into a telehealth platform. This task entails: - Implementing Amelia booking on WordPress as the preferred management system. - ...meeting information -Integrate forms so patients can fill out by services offered while they are booking their appointment. -Those forms should be forwarded to the provider that the patient schedules their meeting with. - Enabling the integration between Amelia booking and the telehealth website, creating a streamlined patient appointment flow that directly links to our telehealth services. Ideal freelance candidates should possess proficient skills and have prior experiences with WordPress, Amelia booking plugin, and telehealth platform integration. Familiarity with the telehealth industry would be a...

We are looking for a skilled blockchain developer with a strong background in creating Maximum Extractable Value (MEV) bots. The ideal candidate will have hands-on experience in developing efficient and fast MEV bots to capitalize on blockchain opportunities, including strategies such as frontrunning, arbitrage, sandwiching, and flash loans. Responsibilities: -Design and develop a high-performance MEV bot capable of executing complex trading strategies on blockchain networks. -Implement algorithms and logic for frontrunning, arbitrage, sandwiching, and flash loans to maximize profitability. -Integrate risk management mechanisms to evaluate and mitigate potential downsides of transactions. -Optimize bot performance for speed, reliability, and scalability to handle high trans...

Description: We are seeking experienced developers proficient in front-end UI design to work on an existing MVP application. Primary focus of the role will be to convert our application, build utilizing Canva templates into our custom designs as well as adding new features. Responsibilities: Convert existing Canva-based UI into custom designs Maintaining existing application build - logic, database and API integration Implement new features and functionalities based on user feedback and business need Troubleshoot and debug any issues related to the UI Requirements: expert in database structures, workflow logic, custom API integrations Advance knowledge in front end development Portfolio demonstrating previous project with custom designs Experience with

I'm looking for an experienced copywriter who can help me create engaging, innovative and cutting-edge content for my new website. Key Requirements: - The purpose of my website is to sell renewable energy services to a professional audience. Hence, the content must be persuasive, and appealing. - Your writing should resonate with a professional audience, so a good understanding of their needs and language is a must. - I'm particularly looking for a creative voice that can set my website apart from competitors, and keep the reader engaged.