Graphic design refers to the planning and projection of visual communication through the use of imagery, words, space, typography or fonts and color palettes. Graphic design is a critical element in the process of communication or product design and creation. While technically graphic design is a subset of communication design, strong synergies exist between the skills required for each discipline. Hence the graphic design terminology is often used interchangeably.
Frequently a company is critiqued based on its visual presence, often in advance of any business interaction. Hiring the best graphic designers plays a pivotal role in engendering respect and driving key business outcomes as they conceptualize and produce artwork or designs to enhance the transfer of visual messages and information.
The application of graphic design is extensive and can encompass the following areas:
- Simple logos or various different types of logos;
- Publications both printed and digitalized;
- Promotional advertising such as posters, billboards or digital banners;
- Creating entire website design, the best homepage designs or individual graphical elements;
- Product design, packaging and more.
In order to deliver a quality visual impact, and to exceed the brief of a client, a wide range of techniques are employed. If you are looking to translate your business idea into a logo, brand or other graphic design output then searching the global talent pool at Freelancer.com is a great place to start. Freelancer.com is home to highly talented graphic designers with a wide range of skills, located throughout the world.
Skills that are central to a successful graphic designer include:
- First class knowledge of design technology
- Creativity
- Judgement
- Analytical thinking
- Industry experience
- The ability to effectively interpret and deliver against a brief.
An operator simply following given instructions to implement a visual outcome is not considered a designer. A quality graphical expert should add incremental value to the creative process and production of effective visual communications, through increased sales, enhanced visual storytelling or eye-catching and memorable branding.
Many graphic designers readily use traditional design methods such as sketches to explore creative territories or to garner client approval whilst minimizing time investment. Nevertheless, modern design experts are accomplished in a range of software applications, most of which hail from the Adobe Systems suite of products. Adobe Photoshop is a popular choice of photo editing software leveraged by a vast segment of designers. For the creation of vector-based drawings, Adobe Illustrator is a favored choice, and during the final stages of graphic production, Adobe InDesign is one of a number of page layout programs available. It is essential any graphic designer you employ is well versed in several of these design technologies.
Engaging a high-caliber graphic designer that is smart, creative and responsive is hands-down one of the most important decisions your business will make. A top class designer will ensure your brand, communications or products stand out from the crowd, clearly articulating messaging and imploring your audience to take action.
The market is flooded with graphic designers. Some are highly talented. Some are not. The challenge is sourcing top design talent. At Freelancer.com we make it easy for you. With a community of thousands of experienced graphic designers highly proficient in the popular Adobe product suite, alongside hundreds of other specialist design technologies, finding an expert for your graphic design job couldn't be simpler!
Freelancer.com has curated the best graphic designers, all in one place. Not only can you save valuable time searching for the perfect designer by browsing their design portfolio online, but you can also avoid any financial surprises by agreeing on pricing for your project upfront. Alternatively, post a project for free and sit back and relax as scores of interested freelancers bid to be involved in your project.
If you need a graphic designer to take your business or visual communications to the next level, then hire them through the community at Freelancer.com. Post a project, and kickstart your next graphic design project today!
