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Staffing your startup

Most startups fail because they don't know how to build up their staff. In this easy to follow guide we will teach you how to do it intelligently.
14. aug. 2019 • 24 minutt lesetid
Oppdatert 17. feb. 2020 av Closed User

How do you build your business team for success?

While the expansion of a team should be a time of celebration, the joy is usually overshadowed by the anxieties of a directionless endeavor.
Who should I hire first?
Which team should I focus on growing? 
How do I scale?
These questions and more plague the minds of most startup owners. When left unanswered, the standard course of action is to just hiring to fill skill set gaps in the business.
The problem with this strategy is that it can result in a lopsided growth, where one set of skills is given too much attention over the others. Such an imbalanced startup is not designed for scalability.
To give your startup the greatest chances of success, its operations need to be highly efficient from day one.
The establishment of your team shouldn't be a blind process. It should be driven by a strategy that provides you with the key resources you most require at each successive stage of your startup’s growth.

Waste in business

Before we move on, it's important to understand the concept of waste in business operations.
"Waste" in our context refers to anything that does not add value to a business.
There are 8 main categories of waste. These categories were originally developed by Taichi Ohno the chief engineer at Toyota when he developed the highly efficient Toyota production system:
8 categories of waste lean business
Figure 1 - The 8 Wastes of lean
Any waste in a business process is a serious problem, it results in the loss of time, and/or money. 
Methodologies have been developed to mitigate this wastage, the most popular of them being the Lean Startup Methodology by Eric Ries.

Lean Startup Methodology

Eric Ries argues that most startups waste both time and money producing products that are not guaranteed to sell because they are being developed without any insight from users.
The more established businesses are in a much more desirable position because their product development processes are directed by historical data that reveals what their users like and dislike.
If you're selling a course online, an e-book or reselling products, this feedback loop can be established simply by reading customer reviews. 
For more details about performing market research for digital products, refer to chapter 2 of our Ultimate Guide to Starting a Business
The Lean Startup methodology is a three-step process for developing products with the highest chances of selling.
Your team builds a minimal viable product. This isn't the perfect final product, but it has the minimum capabilities required to be functional.
The minimal viable product is then released to a set of users who provide feedback on their experience using it. All feedback is then analyzed and each key metric measured.
There are different methods of measuring feedback from your users. If you're developing a product, you could send a survey via email or request feedback through push notifications in an app.
The final stage of the cycle is to learn from the data collected from users. Learning involves planning product alterations and necessary upgrades. The cycle overlaps onto the build stage once again where these modifications are implemented.
This cycle continues with each successive change being tested on a set of users and adjusted accordingly until a final product is developed and released to all users.
The power behind the lean startup methodology is that it results in a product that’s almost guaranteed to sell because it’s essentially designed by the people, for the people.

Hiring a cofounder

Before hiring staff, you should consider whether or not you could benefit from a cofounder.
Many people come up with fantastic business ideas, but never follow through with them because they’re afraid of their limitations.
This should never stop you. A business partner could complement your weak areas with the necessary strengths to help make your dream a reality. 
For example, if you're more of an analytical and introverted person, an extroverted cofounder could help establish the strategic partnerships you need to grow your business.
A cofounder will also support you through the hard times, starting a business is a very difficult and lonely journey,
But where do you go to find a cofounder?
There are a few options:

Finding a cofounder via Meetups

meetup finding cofounder
Figure 2 -
Meetup is a face-to-face social networking platform. There are meetup groups for almost anything, including startups.
Signing up is free. Then just search for a group of interest and attend one of their face-to-face networking events.
For every meetup you attend, it will be a matter of networking with each attendee until you find the perfect person to partner with.

Pros of using meetup groups to find a cofounder

Very low cost
There are no fees involved for signing up to the meetup platform as an attendee. Some meetup groups, however, do charge an attendance fee to cover all rental and food costs.
You meet these prospective cofounders face-to-face
Some people prefer to meet face-to-face as opposed to a digital platform. Listening, objecting and collaboration are different face-to-face compared than online. 
Meeting face-to-face also quells any doubts you may have about the true intentions of a prospective business partner.

Cons of using meetup groups to find a cofounder

Not very efficient
This is not a particularly time efficient option if you're on a tight schedule. You may need to attend multiple meetups across different groups over many months before you finally find someone you're happy to partner with.
Requires networking skills
If you're a natural introvert, you could struggle at these events. 

Finding a cofounder at colleges and universities 

This is a little known method, but very effective. Many colleges and universities offer MBA programs that incorporate entrepreneurship.
You could contact the program director to discuss options of letting their graduates know about your search for a cofounder.
Many of these students dream of launching a business and would jump at the chance of meeting with you to discuss your venture.

Pros of finding a cofounder at a university

Very hungry prospects
Many of these MBA students chose their degree to prepare them for launching a startup of their own one day. You're likely to receive a very positive response from these prospects.   
Fresh, up-to-date head knowledge
These graduates will have the most up-to-date knowledge of business operations. Partnering with a cofounder like this will help keep your business as innovative (and therefore competitive) as possible.
Modern perspective
This fast-paced digital age is producing a generation of customers who think and react very differently. 
Having a millennial on board your venture will ensure both your product and marketing efforts are as relevant as possible to your millennial customers.

Cons of finding a cofounder at a university

Limited experience
Graduates have little to no industry experience. If you're seeking a well seasoned cofounder, a university graduate is definitely not the right choice for you.
Generation gap
We're not making any assumptions about your age, but if you're already a few years into your career there could be a considerable generation gap between you and a fresh grad. This could make working together as cofounders very difficult (at the very least, they won't get your witty pop culture references).

Finding a cofounder at Cofounderslab

cofounderlab finding cofounder
Figure 3 -
Social networking platforms have expanded into the cofounder space to help make the messy process of finding a business partner much more streamlined.
The Cofounderslab platform uses an AI algorithm to connect you with the best possible cofounder candidates based on the information on your personal profile.
You can search for candidates by skill sets, country, industry or experience. The AI algorithm aims to achieve a perfect match based on your ideal cofounder attributes.

Cofounderslab pricing

Cofounderslab has both free and premium membership options.
The premium plans are divided into 3 tiers:
$19.99/month for a 3 month plan.
$19.99/month for a 6 month plan.
$14.99/month for a 12 month plan.

Pros of finding a cofounder via Cofounderslab

More efficient form of cofounder search 
Unlike meetups and MBA programs, you're not limited by geographical location. By transitioning your search for a cofounder to the digital realm, you're increasing your prospective cofounder pool from just a few to many thousands.
This means that you can tap into a lot more prospects over a shorter period of time.
This is great news if you want to skip all the boring administration and finally begin establishing your startup.
Less intrusive first introduction
If Tinder has taught us anything, sometimes a face-to-face meeting is best left until after you've both chatted online for awhile. As mean as it might sound, there's less of an obligation to maintain a conversation via chat if you can instantly conclude that prospect is not a good fit.
Face-to-face is different. Even if a prospect is an obviously terrible fit, you're sort of obligated to maintain a conversation and entertain the prospect of a partnership for the sake of politeness. 
A face-to-face meeting via Skype could follow an initial digital introduction if you choose to further engage with a prospect.

Cons of finding a cofounder via Cofounderslab

You need to upgrade to a premium membership
Even though there is a free membership option, you'll need to upgrade to the premium membership in order to access the entire search network and get as much use out of the platform as possible.
Not all prospects are serious
Because you're tapping into a much larger network of candidates, you're much more likely to get contacted by candidates who don't understand the commitments of a startup.
A quick peek at the site's forums have revealed this to be the case for many users of the platform. 
Sourcing a cofounder via a social network is a lot like the aforementioned Tinder. You might have to kiss a few frogs until you finally find your prince (or princess).

Finding a cofounder at a startup bootcamp  

Startup bootcamps are a great way for you to connect with potential cofounders while learning valuable business lessons at the same time. Have a look on Google to find a startup bootcamp near you.


startupweekend finding cofounder
Figure 4 - Startupweekend
Startupweekend is a popular bootcamp powered by Google. 
These events are designed to help founders learn about all the facets of launching a business through fun and collaborative lectures and activities. They're also a great place to form cofounder relationships.

Pricing for startupweekend

The price of each bootcamp varies for each event. Some range between $25–75.

Pros of finding a cofounder at a startup bootcamp

Find a cofounder while learning from experts 
Many of these events host well seasoned entrepreneurs that share highly valuable insights on starting a business. In some cases you can meet these people during the event and connect with them.
Event organizers can also help attendees develop cofounder relationship through mentorship and mediation.

Cons of finding a cofounder via a startup bootcamp

Can be expensive
These events can get quite pricey depending on their location and caliber of speakers.
Limited by geographical location 
Your cofounder prospects are limited by one event in one location. The odds of attending just one event and walking away with a cofounder are not very high.
For many attendees learning something new is their primary focus and finding a cofounder is just a bonus (if it happens).
Once you have chosen your ideal cofounder, you'll need to split the equity of your business with them.

Staffing structure of a business

In order to efficiently staff your startup, it's important to first have a clear understanding of how  a business is structured around its core operations.
The core operations of a business are split into 3 main categories:
Business (B)
This category includes everything business related such as financials, analysis, future projections, negotiations and partnerships.
Solution (S)
This the offering of the business (the product you are selling). If it's a tech business, the solution is “technology.” If it's a service business, the solution is “service.”
Users (U)
This category involves everything related to the users of the product. This includes user reviews, user experience, sales, troubleshooting, etc.
These three categories make up the backbone of all business types. They can be represented within the 3 vertices of a triangle as shown below:
Staffing structure triangle template
Figure 5 - The three core categories of a business
Staffing your startup is a matter of establishing a network around these three categories. The role of a particular staff member differs depending on their position along the edge of this staffing triangle.
All business types are supported by these three pillars, those that provide a service for end users, as well as those that provide a product for end users.
To illustrate the application of this to a service-based business, let's use the example of a salsa dance school.
In this case the students would be classified as “Users”
Dancing lessons would be classified as the “Solution”
staff structure salsa school
And all business operations would fall under the category of “Business”
As the salsa school grows, staff are employed at each vertex of this triangle:
The salsa teachers would be placed at the “User” vertex since they are working directly with the end users.
The dance lesson curators would be placed in the “solution” vertex since they are creating the solution.
business structure salsa school
The business operators (accountants, operation managers etc) would be placed in the business vertex.
As the salsa school expands into multiple locations, staff are now placed between each vertex, along the edge of the triangle in order to establish a communication network between each vertex:
business expansion multiple locations
Marketers would be placed between the “User” vertex and the “Business” vertex in order to deploy marketing campaigns in adherence to business goals. 
They would also feed marketing data back to towards the business operations vertex in order to keep to help them cultivate their growth strategies.
operations manager business expansion
Head dance instructors would be placed between the “User” vertex and the “Solution” vertex in order to ensure that all dance teachers are teaching the curriculum correctly.
They would also report to the dance curators to provide feedback on the effectiveness of the lessons, and any feedback given by students.
Area managers would be placed between the “Solution” vertex and the “Business” in order to ensure that each salsa school is operating within set business guidelines. 
business expansion clipboard pen
They would also report the status of each individual school to the business operations team.
This staffing template is also applicable to tech businesses:
Staff situated in the “solution” vertex are primarily involved with developing and establishing the solution (eg, a software developer if this is a tech business).
Staff in both the “solution” and the “user” categories would be situated between the “User” vertex and the “Solution” vertex. An example of such a role in this scenario is a UX designer.
We'll expound upon the establishment of staff between each vertex of a tech business shortly. 
Since a business that offers a digital solution is the preference of most business owners, we'll use this business type as the default staffing illustration moving forward.
A fully established business is comprised of staff members throughout this staffing triangle.
Below is a visual representation of a fully staffed business:
Completely established staffing structure

Figure 6 - Completely established staffing structure
Each segment corresponds to a staffing category. The role of staff at each vertex is covered above. 
Lets go over some of the other roles in this complete staffing structure:
At the very centre of the triangle is the team responsible for all 3 primary categories of the business (USB =  Users + Solution + Business). The staff in this category consists of upper management that have visibility across all other departments, otherwise known as the “core team.”
Some examples of roles within this category are founders, CEO’s, CFO’s, CTO’s, etc.
These individuals have superior jurisdiction over all other departments. They run the show and ensure everyone's efforts keep propelling the business forward.
Solution - User edge (SU)
The SU category consists of staff that connect the business solution with its users.
The roles associated with the SU edge lie in a spectrum between users and the core product. 
Some staff work closer to the users, others closer to product development, and the remainder somewhere in between.
The staff members that work closer to the core product, or “Solution” end of the spectrum, would primarily focus on developing a product based on the feedback they receive from colleagues working closer to the “User” end of the spectrum.
Staffing spectrum across triangle edges
Figure 7 - Staffing spectrum across triangle edges
The staff comprising the US edge establish a constant stream of communication between the development team and the end-users of the product.
Some examples of roles within the SU edge of a tech business are:
Software Engineers
User Experience designers (UX designers)
Product quality assurance team
Front end developer
Data scientist 
Business - User (UB)
The staff in this edge category establish a continuous connection between the business operations and end-users. They are primarily responsible for keeping the user-base growing in alignment with business plans.
This department always keeps the business sector informed to ensure that all funded projects achieve as high a return on investment as possible.
Some examples of roles within this staffing category are:
Sales staff
Marketing staff
Business developers
Inbound customer service representatives
Solution - Business (SB)
Staff in this category are responsible for ensuring that the core solution is developed in line with business goals
They set budgets for the development team. The development team, in turn, can appeal these budgets via this staffing edge.
The staff in this category are also responsible for managing all development operations to make sure all projects are completed within their set deadlines.
The SB staffing edge establishes a consistent communication stream between business operations and the development team.
Some examples of roles within this staff category are:
Project Managers
Engineering Managers
Data Science Managers
Below is a comparison between the staffing structure of a young organisation and a mature organisation.
As a startup, your end goal is to build out all of your teams until you achieve the full staffing structure of a mature organisation.
Infant staffing structureMature staffing structure
Figure 8 - Infant staffing setup vs mature staffing setup
But when you launch a startup, where do you begin?
Which staff category should you focus on establishing first, and in what order should the others follow?
To give you a clear roadmap for expanding your startup, lets go over each stage of growth:

Phase 1: Just the core team

core team if startup staffing
Figure 9 - Phase 1 of startup growth
Unless you're starting a business with a partner, during the initial phase you'll be running the business alone.
As the sole member of the core team you'll be responsible for all the roles that connect all three pillars of your business, this includes marketing, product development, setting budgets, reconciling payments, etc.
This universal management can get extremely overwhelming, especially when you're forced to ramp up all your efforts in response to increased product demand.
Once you start struggling to keep up with an increased output, it's time to upgrade to a higher staffing structure.
At this point you have two choices: you can either start establishing a single vertice within this triangle or, if the budget permits, jump straight to an entirely established triangular border with all vertices in place:
ideal progression staffing progression for startups
Figure 10: Ideal progression from phase 1
This is an ideal next level progression from phase 1 because all primary departments will be in  communication with each other and your business will instantly start operating as one complete unit
We outlined earlier the importance of customer feedback when it comes to product development. With the above structure in place, customer feedback is continuously fed through the user engagement department, and into all the other departments.
If you need to be more conservative with your funding, you should instead focus on establishing each vertex and edge individually and slowly build up your staff structure. 
With such an approach, the first edge you select to establish should be one that provides your business with the greatest value at such an early stage of its development.

Phase 2: Establish user feedback

During the delicate stages of growing a startup, you should primarily be focused on being profitable. A proven profit strategy will help you meet your overhead costs, as well as make your business very attractive to investors.
The first vertice you establish should, therefore, have the greatest influence on profits. 
What has the greatest influence on the profits of a business?
If nobody wants to purchase your product, no matter how much time and money you invest in business strategy or R&D, your business will not stay afloat.
So you should focus on strengthening the bond with users as early as possible in order to keep your sales figures nice and plump.
Of the 3 edges in our staff structure triangle, two are connected to the user pillar:
Solution - User (SU)
User - Business (UB)
User influenced staffing edges
Figure 11 - User influenced staffing edges
But which of these two edges should you choose to establish first?
The Solution - User edge (SU).
Let's unpack the reasons for this.
Why you should establish the Solution - User (SU) edge first
Staff in the Solution - User edge can cover any weaknesses you may have in the departments that involve user interaction.
If you are proficient in coding but not very confident with people interaction, you could focus your efforts on your solution vertex (coding, software development etc) and hire staff towards the User end of the SU spectrum (UX designers, sales, customer service, etc).
Focusing on Solution and hiring staff towards User vertex
Figure 12 - Focusing on Solution and hiring staff towards User vertex.
This will give you more time to focus on areas that you are most comfortable with, like product development and running the business from the back end.
If it's your programming skills that are limited, you could work in the departments closely related to the User vertex (such as sales and customer service) and hire developers up near the technology side of this spectrum.
Focusing on Users and hiring staff towards Solution vertex
Figure 13 - Focusing on Users and hiring staff towards Solution vertex.
Another reason why the User-Technology vertice is a clever first choice of establishment is that it implements the user feedback mechanism from the lean startup methodology to ensure your developed products have as a high a selling potential as possible.
While establishing your User-technology edge, or any other edge for that matter, it is important for you to totally commit to its complete establishment before hiring staff in any other edge category.
This will keep you focused on one task at a time and help you avoid premature scaling. 
Once your Solution - User edge is established, it's time to start building your next staffing edge. 

Building remainder staffing edges

At this point you could start establishing your User - Business edge (UB) or your Solution - Business edge (SB).
Your choice depends on what your greatest needs are at this point.
Usually by this stage, the product development team grows to the point of requiring managers to oversee projects, which will require the Solution - Business edge (SB) to be established next.
Staffing triangle with SU and SB edges established
Figure 14 - Staffing triangle with SU and SB edges established.
The staff within the SB edge will also ensure that all the product development suggestions from users are implemented within set budgets. 
With the SB edge established, all that will be left is the User - Business edge. Once established, your sales team will have a direct connection to your business department which will allow you to start scaling your marketing efforts to achieve your various business goals.
Staffing triangle with all edges established
Figure 15 - Staffing triangle with all edges established.
You should ideally leave significant scaling campaigns until all the staffing edges are established. That way you will have the support of multiple departments to help you cope with the increased workload.

How to find staff for your startup

You may have an idea of the characteristics and expertise you would like each of your staff members to possess, but how do you find them?
Fortunately, sourcing staff for your startup is much simpler than sourcing a cofounder.
There are three primary options for hiring staff members.
A detailed comparison between each of them is outlined in the infographic below:
infographic different methods of hiring staff
Figure 16 - Comparison between 3 methods of sourcing staff

The digital workplace

The development of the lean startup methodology paved the way to a more innovative method of running a business. Since then, workplace operations continued to evolve and have now reached a superior level of efficiency: the digital workplace.
The digital workplace is an expected progression from the 3rd industrial revolution. To back up this claim, let’s take a step back and examine each of the previous industrial revolutions.

First industrial revolution

first industrial revolution
Figure 17 - First industrial revolution
The first industrial revolution introduced mechanical innovations into the workplace. The leverage of human force meant that we could now crush things harder, manufacture things faster and deliver them farther.

Second industrial revolution

second industrial revolution
Figure 18 - Second industrial revolution
The second industrial revolution introduced electricity and mass production to the workplace, scaling manufacturing volume and speed to new exciting heights. 
Factories started flourishing which meant we could manufacture products at an even quicker rate.
The introduction of the telephone made communication much more efficient. 
Physical travel was no longer required to speak with someone in a separate location; communication could now be achieved with multiple parties multiple times a day without even leaving the front door.

Third industrial revolution

Third industrial revolution
Figure 19 - 3rd industrial revolution
The third industrial revolution introduced computer power into the workplace. Manufacturing efforts could now be completely automated by computers which meant that they could be scaled to even greater heights to achieve outputs unlike any other time in history.

Fourth industrial revolution

Fourth industrial revolution
Figure 20 - 4th industrial revolution
And finally, the fourth industrial revolution is currently unfolding before us. 
Implementation of intelligent technology such as A.I, machine learning and nanotechnology is taking our capabilities as humans to an elite level.
We can invent things much faster, process information faster and even scale our businesses faster.
Speed has been the driving factor of each industrial revolution upgrade. A process was only worth upgrading if it could be completed faster.
With the current rate of information processing, it’s hard to imagine it getting any faster. 
The next innovation that initiates the 5th industrial revolution would need to be something as dramatic as quantum computing.
If speed has been the driving factor of each industrial revolution, it's important for your startup to embrace it or risk falling behind your advancing competitors.
It's this fundamental requirement to keep up with the immediate demands of the 4th revolution that's given rise to the new digital workplace.
A digital workplace is one that is supported by freelancers that can be accessed at anytime from anywhere.
According to the infographic above, it costs less to hire a freelancer compared to conventional methods and it's also much faster
So with freelancers you can quickly supplement skills shortages in your business with little interruptions to workflow. 
The ability to scale rapidly at low cost is a highly potent combination that will bring a smile to any entrepreneur's face.
Let’s take a look at what building out a complete staff structure would look like as a digital workplace.

Building up the staff structure of a digital workplace

As your workplace grows, it transcends through different phases. 

Phase 1

During phase 1, it is just the core team running the entire show, which is usually comprised of only one founder.
Managing and running all departments of the business alone could prevent you from taking the time to meet with prospective influencers, or even completely burn you out.
As a digital workplace, it's comforting to know that you have a supportive network of freelancers you can call upon at any time for assistance for however long you need them.
If you want to focus more on customer engagement but require some code iterations to be performed, you could hire a freelance programmer to help for a short term.
The same applies to every other sector of the business. You could hire a marketer, or accountant, or data analyst to help you balance all the roles during the periods you need the greatest help.
The best part about hiring freelancers is that there's no obligation to keep them on board for long periods of time. Use them whenever you need to and then just walk away. You can always call upon them again (or others) whenever you need help.
Think of hiring freelancers as a “Marketplace as a Service” model, you only pay for what you need for however long you need it.

Phase 2

This is the phase that will require a more formal staff on-boarding. If you're establishing the Solution - User edge first, the staff you choose to hire depends on which end of that spectrum you need the most support.  
During this phase you could create a hybrid workplace comprised of both in-house staff and freelancers.
Your in-house staff could be comprised of team members you require face-to-face interaction with on a daily basis, and your freelancer team could be comprised of teams responsible for longer form tasks that don't require your daily physical presence (such as software development).

Phase 3 and beyond

As you progress your staff structure with the establishment of subsequent edges, you could continue with the same methodology of a hybrid workplace and hire additional freelance staff whenever you need to supplement a skills shortage.
If your business is capable of operating in a purely digital workspace, there's no reason why you can't build your entire business on a freelancer model; the lower overheads will keep your investors very pleased.

Hiring a Technical Co-Pilot (digital project manager)

In order for your digital workspace to be scalable you should hand over the role of recruiting and managing all of your freelancer staff to somebody else.
It takes time to post projects onto a freelancer platform, review all applicants and then, after all that, manage each project. 
Doing all these things yourself would be contradictory to the time efficient benefits of the digital workplace model. You may as well hire only in-house staff and absorb the associated higher costs.
Fortunately a solution has been developed to help mitigate this problem: Technical Co-pilots.
Think of a Technical Co-Pilot as your personal digital project manager for all your freelancer projects. They help streamline your entire freelancer workforce efforts.
Here's how it works:
You advise the Technical Co-pilot what you need done
The Technical Co-Pilot sources the best freelancers for the job 
The Technical Co-pilot manages the entire project until completion and acts as your single point of communication for your entire freelancer team
Besides the obvious benefit of managing your fleet of freelancers, there are 4 other major benefits of onboarding a Technical Co-Pilot:
They provide you with valuable project insight.
A Technical Co-Pilot can actively advise you on the best methods of orchestrating each of your projects using their extensive project management experience.
They provide you with key metrics to help you monitor your overall business performance
Rather than investing extensive time and money trying to figure out the best methods of measuring the health status of your startup, your Technical Co-Pilot will provide you with all the metrics you need.
They can also deliver it to you in the manner you request it.
If you prefer to visualize data, your project managers could appeal to data scientist freelancers to illustrate your daily key metrics using data visualization methods.
data visualisation
Figure 21 - Data visualisation
If you prefer graphics, your project managers could have all the daily stats represented in that way.
business intelligence dashboard
Figure 22 - Graphical data
If you prefer a dashboard displaying real time data for all your operations, your Technical Co-Pilot could arrange for their fleet of freelance software developers and/or machine learning engineers to build you a fully customised platform.
data dashboard business intelligence
Figure 23 - Data dashboard
The ability to monitor the all-around performance of your startup from its very infant stages will give you an incredible advantage over your competitors because it will help you instantly identify troublesome areas that require your immediate intervention.
Technical Co-pilots streamline communication
If you decide to build a solely digital workplace, these digital project managers could be the only employees you interact with, making your communication network as efficient as possible.
You'll only have to communicate instructions once to a few Technical Co-Pilots, and they'll relay it to their corresponding freelancer teams.
Technical Co-pilots will help you assume the actual role of founder 
The digital workplace managed by Technical Co-Pilots frees you from the management of mundane day-to-day activities, allowing you to focus solely on what a founder should be focusing on: growing the business.
In conventional workplace setups, a startup founder would need to wait until all the staffing edges of the workplace are established, at the very least, before having the luxury of devoting all their efforts to strategic business growth.
The following structure corresponds to this milestone:
Staffing pyramid with all edges established
Figure 24 - Staffing pyramid with all edges established
With the assistance of a Technical Co-Pilot, you could start solely focusing on business growth strategies from the very beginning.
Imagine the incredible advantage of a startup with a founder who’s been solely focused on strategic growth since day one.
Now, let’s revisit our staffing pyramid and illustrate how a Technical Co-Pilot could change the staffing evolution of a startup.

Growing a Startup with a Technical Co-Pilot.

Phase 1

A single Technical Co-Pilot could be contracted whenever the core team decides to activate a particular aspect of the business to test a product ideas or business functions.
Single Technical Co-pilot business startup
Figure 25 - Single Technical Co-pilot
If market research is required to either prove a need for a solution or to discover one, a request could be submitted to a Technical Co-Pilot who would then source the best freelancers for the job and manage the project to completion.
In this scenario, a temporary connection to the user vertex is established, as the core team focuses on the end-user department of the business.
technical copilot working with end users
Figure 26 - Technical Co-Pilot establishing one vertex
If a minimum viable product (MVP) is to be developed from this market research, the digital project manager could source the necessary talent to make that happen, thereby forming a temporary connection to the solution vertex of the business
Technical Co-Pilot working with business solution
Figure 27 - Technical Co-Pilot establishing Solution vertex
A Technical Co-Pilot can keep working in this manner throughout this stage, forming random connections with different aspects of the business until the core team has a clear understanding of the strengths and weaknesses in every prospective department.
It is important to note that the Technical Co-Pilots are not necessarily hiring full time freelancer staff in any of the above instances. Instead, they're contracting freelancers temporarily to quickly fill all of the early ad hoc requirements of the business.
The Technical Co-Pilots themselves are not hired full time either. They're contracted by the core team whenever their services are required.

Phase 2

During phase two of staff growth, a Technical Co-Pilot can start to solely focus their efforts into establishing single staff vertex.
technical copilot building end user staff
Figure 28 - Technical Co-Pilot solely focusing on User vertex establishment
If any other services outside of this triangular edge are required, another Technical Co-Pilot could be contracted to assist with those tasks.
Two technical Co-Pilots establishing solution and end user staff
Figure 29 - Two technical Co-Pilots establishing two vertices.
If the Technical Co-Pilot establishing the first triangular edge has the bandwidth to help in other areas too, they can remain as the sole project manager of the entire business during this phase.

Phase 3

As the startup evolves, multiple Technical Co-Pilots are contracted until a stage is reached where the core team is capable of directing every aspect of the business via a dedicated Technical Co-Pilot.
Multiple technical Co-Pilots growing startup
Figure 30 - Multiple technical Co-Pilots in a staffing pyramid 

Scaling a startup with a Technical Co-Pilot (digital project manager)

Scaling is a much simpler process with a Technical Co-Pilot. Simply advise them of your updated output requirements and they'll scale their respective freelancer workforce accordingly.
Likewise, as shown above, the Technical Co-Pilot workforce can be scaled by simply contracting more of them.
This digital method of staffing a workplace is producing a new generation of startups that can scale faster than ever before in history.
We'll discuss how to scale your startup in chapter 7 of this guide.


It's imperative for you to strategically build up the staffing structure of your startup in order to avoid the disastrous effects of premature scaling.
Scaling your business requires acquiring new customers. But how does one go about that task? We'll tell you in the next chapter.  
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